Content marketing involves the creation and sharing of interesting, relevant, and compelling forms of content…

…with the purpose of engaging and interacting with current and prospective clients.

Because it…Informs and educates your audienceAttracts and nurtures leads; keeps you top of mind with clientsAllows you to showcase your thought leadership to the marketplaceKeeps prospects engaged at every point throughout the buying cycleProvides content your clients and prospects are already looking forAids with organic Search Engine Optimization.

Message-driven strategy that starts with blogging.

Establish social presenceMonitor & manageMeasure results; analyze findings.

GOALS: provide consistent voice, grow fan base, improve SEO for brand, establish thought leadership in your space.

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Raise the profile organization among target market in the form of media coverage and editorial mentions.

Create target list of “first score” publications, develop media list, take advantage of editorial calendars, utilize natural opportunities, make our own news!

Promote blog posts to local media for story pitches.

Digital “backlinks” improve organic Google rankings

Talk about PR opps on Facebooks; use social opps to create PR events