How to use collected data in the multi-channel approach?

HOW TO USE COLLECTED DATA IN THE MULTI-CHANNEL APPROACH?

Your User Manual to Successful Loyalty Actions

Comarch Loyalty Breakfast 2017

Maximize profitability thanks to customer insights from Loyalty & Gamification programs

[email protected]

JOANNA GAWEDA CRM&Marketing Consulting Director

European Countries

INTEGRATED LOYALTY

PROGRAM PROCESSING Customer Profiles

Purchases & Comm

& Actions

Social media data

Geolocation data

INTEGRATED

GAMIFICATION PROGRAM Lifestyles

Personal profiles

Reasons „why”

Personal aspirations

BUSINESS INTELLIGENCE

INSIGHTS Customer Clusters

Next Best Offers

Promotion sensivity

Reasons „why”

VASTE AMOUNTS OF DATA

Profits via highest

possible level of

personalization

Profits via highest possible level

of relevancy

& accuracy

Profits via

strongest possible

impact on decision

making

HOW TO USE THEM TO MAXIMIZE PROFITS?

1. MICROTARGETING 2. COMMUNICATION 3. SALES SUPPORT

REAL-TIME

OMNICHANNEL

TRANSACTION

PROCESSING

Attribute Benefits Gifts Counters Coupon Discount Points Recognition Tiers Promoter Profit Lottery POS Message Notification

Email SMS Mobile Facebook

Purchase

Points Issuance

Customer Attribute Changed

Balance Inquiry

Redemption

Member-get-member

Points Correction

Points Expiration

Customer Opt-in

Redemption Refund

Customer Registration

Transaction Reversal

Customer Survey

Coupon Redemption

Points Donation

Events Participation

Points Purchase

Points Transfer

Beacons Signal

SOURCE EVENT RESULTING EVENT

MICRO-TARGETING – User manual

The Power of COMMUNICATION – Use Case

The Power of MICRO-TARGETING – Use Case

The Power of SALES SUPPORT – Use Case

THE POWER OF COMMUNICATION – USE CASE

SOURCE

EVENT

Product Purchase

Customer Attribute Changed

Points Donation

Member-get-member

Merchandising Support In-Store Sales Support

Online Sales Support Management Support

THE POWER OF SALES SUPPORT – USE CASE

LIVE DEMO

Loyalty Business Rules Engine (CLM)

Interactive Marketing Calendar & Multistage

Campaigns Flows (CCM)

Gamification Engine (CCE)

Social Mining Tools (CSM)

Recommendation Engine (BI)

Beacons & IoT Platform

Real-time and Omnichannel Integration

Consulting services & Program Management

Creative Services

THANK YOU

Joanna Gawęda

CRM&Marketing Consulting DirectorEuropean Countries

[email protected] + 32 473 72 00 09 Comarch.com