HOW TO USE

A&B TESTING OF

GOOGLE

ANALYTICS TO

IMPROVE YOUR

BUSINESS

Do you believe in this?

Doing business is more on decision

making.

This decision must be forward

looking.

Yet, in many cases, problems may

arise.

You could have more options,…

and you’re not sure which one can

work better.

Your site is not converting.

This is contrary to your expectation.

Some more usable research tools come out.

You are confused if you will continue

or not.

You need to know how to keep your

priorities.

It is the time to know A&B testing .

Why is this so?

You can identify which one to

focus:

single conversion goal or multiple conversion goals

Another advantage is this:

You will know which design elements and messaging…

are most persuasive.

In order to do this, …

You need to set up your Google

Analytics correctly.

Sign in to Google Analytics.

Type your email ad, and then, click NEXT.

Use one account for all Google transactions.

This facilitates all your activities

very easily.

This saves your time for other

meaningful outputs.

Of course, this can avoid juggling your memory.

Type your password and click SIGN IN.

Your password must be easy to

remember.

Combination of letters, numbers, and symbols is

encouraged.

You are then navigated to your

view.

You can see HOME, REPORTING,

CUSTOMIZATION and ADMIN.

Click this

It is now time to navigate to the

experiment area.

Choose Behavior.

Create your experiment.

Click “experiment”.

You are navigated to this view.

You need to choose your

settings.

You need to create the following

entries:

Name

Only this can be seen.

So this must so descriptive.

Objective

Choose which goal to track.

Percentage of your Traffic

Here, you can choose your traffic.

It could be a default.

You can choose a percentage

segment.

Email Notification

You can turn it on or off...

so you can receive notifications for changes made.

There are also advanced settings that are optional.

First, Distribute Traffic

Once this is set off, …

the percentage of traffic is

automatically adjusted.

It drives users to more successful

pages.

If this is set on, …

An equal percentage of experiment

traffic…

is gotten by age test page.

Second, Experiment Time Frame

You may want your experiment

to be quick.

It could be three days or two

weeks.

Third, Confidence Threshold

If the threshold is higher, the test will

be longer.

However, you will be more sure.

Once you have already set your experiment, …

it is time to configure it.

You need to indicate your

page.

Also indicate any variations you

have.

After everything is indicated, click “Next Step”.

Then, you are taken to the next

part.

Set up the experiment code.

You have two options here.

You could manually insert

the code.

Click

You could send the to webmaster.

Click

Enter your email.

Then, click send.

Then, check your email

Follow the instructions given.

Let’s review and start.

There will be a quick validation by

Google.

This is to make sure your code is

properly installed.

If everything looks fine, go ahead.

Start the experiment.

In order for you to win, …

just let your test run for the

minimum time frame.

This is the time frame that you

have already set.

You can check it from time to time.

However, this is the warning.

Do not make changes to your

pages!

This is while your experiment is

running.

Believe!

You can be a winner.

Thank you for watching!