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GROWTH HACKING analytical, inexpensive, creative and innovative ways to
exponentially grow company’s customer base.
growth hacker (noun) - one whose passion and focus
is pushing a metric through use
of a testable and scalable methodology.
FIND YOUR GROWTH HACK
Spotify, it was Facebook integration.
AirBnb, it was hijacking Craigslist to get new users and traffic.
Hotmail, it was Get Free E-mail signature.
Dropbox, it was referring friends to get more storage.
THE VIRAL EFFECT
“A product goes viral through baking in growth
mechanics, through testing and data-based creativity — it
is hardly ever random,”
CLICK THROUGH RATE (CTR)
COST PER VIEW (CPV)
COST PER 1K IMPRESSIONS (CPM)
COST PER CLICK (CPC)
COST PER CONVERSION (CPCV)
COST PER LEAD (CPL)
Measure Ads
DAILY ACTIVE USERS (DAU)
WEEKLY ACTIVE USERS (WAU)
MONTHLY ACTIVE USERS (MAU)
RETENTION RATE
CHURN RATE
Measure Users
CLTV is the value a customer contributes to your business over the entire lifetime at your company
Marketing: How much should I spend to acquire a customer? Product: How can I offer products and services tailored for my best customers? Customer Support: How much should I spend to service and retain a customer? Sales: What types of customers should sales reps spend the most time on trying to acquire?
Customer LifeTime Value (CLTV)
• How Engaged Are Your Users?
• How Much is Each User Worth (and How Much
Does it Cost to Acquire One)?
• What Is Your Growth Rate?
WHAT MATTERS AT THE END
AnyGrowth (Twitter E-mails)
Skrapp (LinkedIn E-mails)
SumoMe (Website Popup)
HelloBar (Website Popup)
LEADS GENERATION
IFTTT (Automate stuff)
CrowdFire (Auto welcome twitter followers)
Instagress (Instagram auto follow, like & comment)
Sendible (Twitter Auto Reply)
MARKETING AUTOMATION
MailChimp (Newsletters)
Drip (Drip Campaigns)
customer.io (Messages based on activity)
E-mail Marketing
growthtools.io
startupstash.com
producthunt.com
MORE TOOLS