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How to Turn Any Typeof Company into an Entertainment Brand
Introduction/Overview: History of brand/book History of DS
Simon
Network Executive Model: Audiences Programs Channels
TV/Radio
Online
Social
3
Audiences: Clients/Customers/Prospects Partners Key Influencers
Internal
The Power of VideoIncreasing Earned Media Placements will
Improve ROI:
5
The Challenge to Earn MediaIts harder than it used to be to earn
media:
The Agency/Brand DisconnectAgencies satisfied with their teams
ability to earnmedia placements for clients on:
The Agency/Brand DisconnectBrands are frustrated with both their
agencys and in-house teams ability to earn media on:
8
Are You Using Social to Drive Earned?
9
Media Outlets are using Social Networking sites to find
Content
10
7%
Facebook and Twitter Top the ListOf Social Networking Sites
Journalists Use To Find Content
Storytelling
The Power of VideoDigital Producers Use Third-PartyVideo
Unedited:
13
The Power of Video Tell a Story Gee Wiz moments Memorable images
Emotion Humor Well Crafted Connected to Distribution/Viewership
Spokesperson vs. Influencer
An economical way to do branded entertainmentand drive earned
mediaBreak a Guinness World Records title
What makes a record? Measurable Breakable Standardizable Based
on a single superlative
Who breaks records?
Reasons for record breaking
What story do you want to tell?Directly or indirectly related to
the brand, cause, product or service
The Power of Video: Tell a Story
The Power of Video: Memorable Images
The Power of Video: Emotion
The Power of Video: Humor
The Power of Video: Well-crafted
The Power of Video: Connected to Viewership/Distribution
The Power of Video: Spokesperson/Influencer
Media trained Adjudicator: How are they trained? Why is it
important to have one?
Examples of companiesthat have done this well
Big Events
Media Content
Media content
Media content
Media content
Trade ShowsThought Leadership
Guinness World Records
/GuinnessWorldRecords/GWR/guinnessworldrecords/+guinnessworldrecordsD
S Simon MediaDistribution Channels
B-Roll Media Tours Custom Content Packages Digital Press
Conferences
Q&A
Group Brainstorm
THANK YOU!Keith Green Doug SimonVP of Marketing & Commercial
SalesPresident & CEOGuinness World RecordsD S Simon
[email protected]@dssimon.com
212-453-3714212-736-2727732-921-1634917-952-7007
