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christophe-ginisty
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IDEA STARTERS AMPLFIERS CURATORS COMMENTATORS VIEWERS
TYPOLOGY OF INFLUENCE(Developped by Edelman with University of Southsampton)
What seems to be real, What supports their beliefs, What members of their community state, What was supposed to stay confidential,What is already too viral to be wrong,…
Fact-Check your own statements — If anything is not accurate, people will find it —
Make proof points available and easy to find — It has to be online and just few clicks away from the campaign —
Be ready to comment and respond— Don’t let people share assumptions that are not accurate —
Be consistent between words and actions — Statement become less credible than bahaviors —
Thank [email protected]