How to Streamline Your Content Marketing Workflow with Trello

How to streamline your content workflow

with Trello

Format:

• 15 minute presentation

• 15 Q&A

• Get back to work

Get the recording and slides:

• Recording and slides available next Tuesday

• Download the slides now (if you want to)

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Take notes!!!

How to streamline your content workflow with Trello

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The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

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Notes: Action items:






A workflow you can work with: • Listen • Gather ideas • Draft content • Edit content • Publish content • Follow up

What does this look like in Trello?

Agenda




Here’s how it feels to do content marketing




Here’s what you’re REALLY doing with content

LISTEN GATHER IDEAS

DRAFT CONTENT

EDIT CONTENT

PUBLISH CONTENT

FOLLOW UP

Content workflow




Here’s what you’re REALLY doing with content

LISTEN GATHER IDEAS

DRAFT CONTENT

EDIT CONTENT

PUBLISH CONTENT

FOLLOW UP

Content workflow




Before you start clicking on things…

1. Develop a process that your team (and execs) agree on 2. Decide each person’s role (author, editor, etc) 3. Set a regular meeting to review ideas, drafts, edits, etc. 4. Be patient.




GATHER IDEAS

DRAFT CONTENT

EDIT CONTENT

PUBLISH CONTENT

What does this look like in Trello?




Add members to your Trello board

1. Invite by email 2. Invite by link 3. Add Trello users




Content ideas can be added via email

1. Create email address for IDEAS card 2. Perfect for non-techies 3. Care who you share address with




Automate workflow with IFTTT

1. Automate capturing of ideas 2. Automate publishing 3. Automate notifications




Automate workflow with IFTTT




Automate workflow with Zapier




Live demo…


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http://members.johnhaydon.com/course/smart-marketing-lessons/




Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.

Instructor at Marketing Profs University, regular contributor at Social Media Examiner

Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions

Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce.

Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.


http://www.amazon.com/Facebook-Marketing-Dummies-Business-Personal/dp/1118107403/