A N D T H E N C O N V E R T T H E M

Updating your website with fabulous, hard-working content is a great thing.

(Actually it’s a necessary thing.) You need to show people what you know.

GET SOME NEW BLOOD. ADD NAMES TO THE FUNNEL.

IT’S WHY BUSINESSES ADVERTISE.

They’re small glimpses into what you do and

who you are.

A D S A R E N ’ T T H E P L A C E T O S H O W C A S E Y O U R

S U P R E M E LY V A S T K N O W L E D G E

So how do you convince a brand-new audience that you understand them?

How do you get them engaged

and start a dialogue?  

With a publisher-hosted live webinar. That’s how.

TAKE OUR CLIENT FOR EXAMPLE

We saw that a trade media publisher hosted live webinars as a part

of its paid media offering.

We looked into it and realized that no rotary valve company

had ever participated.

ACS Valves jumped on the opportunity.

HERE’S HOW IT WORKED

We helped prepare the content,

design the PowerPoint deck, coach the expert speaker.      

After a test run, ACS Valves went LIVE

on the publisher’s world-class software

THE PUBLISHER RECORDED THE WEBINAR AND SERVED IT UP

IN THEIR ON-DEMAND LIBRARY, PROMOTING IT TWICE TO THEIR AUDIENCE

A N D E M A I L S O F P E O P L E W H O R E G I S T E R E D A N D / O R

V I E W E D T H E W E B I N A R

WE ALSO GOT VALUABLE ANALYTICS

HERE ARE THE RESULTS

Registrations for live webinar: 221 Live webinar attendees: 94

On-demand webinar attendees to-date: 140 Total new names added to the ACS funnel: 414

THIS WEBINAR’S CONVERSION RATE WAS 53%

1Statistics found in the ON24 Webinar Benchmark Report, 2014 Edition

ACS VALVES HIT 13%

100% OF POST-WEBINAR SURVEY RESPONDENTS CHECKED

‘AGREE’ OR ‘STRONGLY AGREE’ WHEN ASKED IF THE PRESENTATION

“PROVIDED USEFUL, WORKING INFORMATION I CAN USE IN MY JOB”.

WITHIN 1 HOUR OF THE LIVE WEBINAR, ONE ATTENDEE FILLED OUT A

‘LOCATE A REPRESENTATIVE’ FORM ON THE ACS VALVES WEBSITE

ACS VALVES’ HOSTED, LIVE WEBINAR MADE A POSITIVE IMPRESSION

ON THEIR AUDIENCE

THEY GARNERED ABOVE-AVERAGE ENGAGEMENT AND GATHERED VALUABLE

PROSPECT INSIGHT THROUGH THE QUESTIONS ASKED

THEY ALSO EARNED NEW FOLLOWERS, AND MAYBE EVEN A FEW SALES

AND AT THE END OF THE DAY, THAT’S MORE THAN

THE AVERAGE ADVERTISEMENT DELIVERS

IT COULD WORK FOR YOU, TOO.