Appearance can play a big role inthe success of your website. Makingyour site bright and easy-to-readcan encourage people to staylonger after hitting your pages.The right colours can make up85% of the decision 85% of the decision to purchase

a product or service.

Your selection of fonts could helpto create more conversions. Forthat reason it’s always wise to trydifferent ones. You can nd listsonline of the popular font sizes and fonts of 10 to 14 usually result in the best lein the best level of conversions.

A/B testing is a great way of determiningwhich fonts, colour schemes and content work best on your website. This involves running multiple variations of your site at any one time and checking analytics to see which produced the most desirable rresults. Google A/B tested the shade of blue used for their links more than 7,000

times last year !Outbound links can be equallyas important. By linking to otherURLs within your niche, search

engines will begin to categorise yourwebsite more accurately. Google

recommends you should have no morethan 100 outbound links per pagethan 100 outbound links per page

on your website.Placing keywords in thecontent on your pagescan also help to improvesearch engine position.Whilst the optimumpercentage can vary;most people most people work onaround 3% useage.

Internal links are useful becausethey take crawlers back to your

website over and over again. Do notbe afraid of linking to your own pages.However, you should keep internallinks below 30 on each page.

These are some of the SEO basics and the good news is that they are all within YOUR control! So what are you waiting for, go on and update your website and see the difference it makes...

Sources:

https://uk.answers.yahoo.com/question/index?qid=20130924033848AAXgLYzhttp://moz.com/learn/seo/meta-descriptionhttp://blog.woorank.com/2013/04/how-to-use-heading-tags-for-seo/http://www.shoutmeloud.com/seo-benets-and-tips-for-outbound-links.htmlhttp://www.businessinsider.com/10-basic-seo-tips-everyone-should-know-2010-1?op=1hhttp://moz.com/learn/seo/title-taghttp://moz.com/learn/seo/meta-descriptionhttps://blog.kissmetrics.com/psychology-of-color-and-conversions/https://blog.kissmetrics.com/how-typography-affects-conversions/http://www.websitemagazine.com/content/blogs/search/archive/2013/05/21/the-truth-about-backlinks-amp-seo.aspxhttp://www.free-seo-news.com/newsletter342.htm#factshttp://moz.com/community/q/too-many-internal-links-a-good-thing-or-bad-thinghhttp://www.aqueous-seo.co.uk/seo-dead-ranking-website/