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How to use power of emails to engage and win-back your clients.
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EMAIL MARKETING
WHY E-MAIL MARKETING»
3
• Most direct way to communicate with your target audience
• Gives you access to information about your user and his behavior
• Rarely changed !
• Used for creating accounts all over the web, root of all analytics
• Easier to get than phone number or home address
DRIP CAMPAIGN»
„Drip campaigns are automated processes that send a set of messages or content to sales leads at the right moment to move them through the sales cycle. Drip campaigns allow you to consistently “touch” leads with relevant information based on time intervals, actions taken by prospects on your website, or other parameters, freeing up valuable marketing and sales resources without neglecting your prospects"
WHAT CAN YOU USE DRIP CAMPAIGN FOR»
EDUCATION
PROMOTION
RE-ENGAGEMENT
HOW TO PREPARE YOUR DRIP CAMPAIGN»
• DEFINE YOUR GOAL
• THINK ABOUT YOUR FUNNEL
• DEFINE THE SEQUENCE
• OPTIMIZE ALL TOUCH POINTS
• REMOVE THE FRICTION
!
• CREATE A COPY
• CHOOSE THE RIGHT TIMING
• CHOOSE THE RIGHT TOOL
• TEST BEFORE YOU SEND
• SEND!
BEST PRACTICES»
•TARGET YOUR CAMPAIGNS
•DESIGN FOR YOUR AUDIENCE
•SEGMENT
•TEST!
!
QUESTIONS TO ASK YOURSELF»
•AM I CONTACTING USERS TOO OFTEN? AM I TOO AGRESSIVE?
•IS MY VALUE PROPOSITION INTERESTING FOR MY AUDIENCE?
•IS MY DRIP CAMPAIGN ENGAGING?
•WHO IS MOST ENGAGED IN MY CAMPAIGN?
!
COMMON MISTAKES»
• BUYING LISTS
• SENDING SPAMMY MESAGGES
• NOT PAYING ENOUGH ATTENTION TO YOUR CONTENT
• NOT ANALYSING YOUR DATA
EXAMPLES»
SIMPLE CAMPAIGN BASED ON USERS REACTION TO THE EMAIL
!
EXAMPLES»
BIG CAMPAIGN BASED ON USERS BEHAVIOR ON THE WEBSITE
!
MARKETING AUTOMATION»!
• Automating marketing processes and campaigns
• categorizing customers by patterns, interests, behaviors, demographics
• integrating customer data and marketing channels, creating cross platform user experience
• Testing different variables of campaigns
• automatically taking actions based on users behavior
• sending dynamic content, tailored to each user
USED FOR:
HOW TO USE MARKETING AUTOMATION IN YOUR COMPANY
»
!
• Understand your users by monitoring their behavior
• Break down conversion funnels to see your users paths and trends,
• Identify important events and set them as triggers
• Find drop off points and improve the path
HOW TO USE MARKETING AUTOMATION IN YOUR COMPANY
»
!
• Direct users to conversion by pushing them through the funnel with dynamic generated content
• Segment users to give them personalized experience
• Don’t forget about human to human interaction
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