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How to Promote Events and Sell Tickets on Facebook

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Facebook is a valuable tool for organizers looking to promote and populate their events. With millions of users logging in every day, the power of

Facebook to make the most of your event is undeniable. Now, it’s easier than ever to sell tickets and gain exposure on Facebook by following these steps:

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1. Add a Sell Tickets Tab to your Facebook Page

•  Some ticketing platforms enable the use of a ‘Sell Tickets’ tab directly on a Facebook Page. This tab allows your guests to purchase tickets right from your FB page without being redirected to a third party website.

•  The Facebook Integration feature on Uniiverse can help you set up a ‘Buy Tickets’ tab on your Facebook page, either for a one-time event or with listings for up-coming events as well. This unique feature saves time and is extremely convenient for your attendees. Sell tickets where your fans are!

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2. Create a Facebook Event Through your Ticketing Platform

•  Creating a Facebook event page directly from your ticketing platform is a great way to save time while maximizing your event’s reach.

•  Managing your event on Uniiverse includes the option to ‘Create a Facebook Event’

as one of the Facebook Integration perks. With the click of a button, all of your event details will be exported into a Facebook event for you – there will even be a ‘Buy Tickets’ link ready to go.

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3. Getting “Likes” from your Event Page

•  Facebook’s ‘like’ function is a valuable sharing tool for your event. Now, you can acquire Facebook ‘likes’ directly from your event’s ticketing page.

•  When anyone ‘likes’ your event on Uniiverse, a rich-text description of the event will be automatically posted to their Facebook profile. This will direct more Facebook users to your event and help you sell more tickets!

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4. Offer Social Incentives / Reward Customers

•  Social Incentives are new and useful marketing tools that reward guests for promoting your events through social media outlets.

•  Using social deals for your event can leverage Facebook for promotion while providing a discount to customers.

•  If you enable social incentives, your guests can choose to share the event information on their Facebook profiles in exchange for a coupon code; this code will provide a percentage off of the normal ticket price, which they can redeem toward their own ticket purchase.

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5. Invite your Facebook Friends

•  Inviting Facebook friends to your event is a quick, easy way to expand your guest list, and your ticketing platform can provide the means to do so.

•  If you connect your social networks to your Uniiverse account, a tab will appear on the bottom right of your event page labeled “Invite Friends”.

•  Clicking this button produces a list of your Facebook friends, enabling you to send invitations directly from your event page with a customized message!

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Get started!

These simple steps can help you maximize your event marketing efforts with

barely any effort at all! By integrating with Facebook’s promotional potential,

ticketing platforms can help event organizers take sales to the next level.

Check out www.uniiverse.com/selltickets for more information.

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