OPTIMIZING YOUTUBE

HOW TO GET YOUR CONTENT SEEN

4 BILLION VIEWS PER DAY

60 HOURS OF UPLOADS PER MINUTE

Benefits of a Youtube channel:

• More visibility (both in YouTube and Google)

• Place to present content on products, service and mission.

• Audience of more than 800 million unique users each month.

OPTIMIZING YOUTUBE IN JUST

How do I drive traffic to my video content?

1. Optimize Your Video Metadata

2. Use Descriptive Playlists

3. Make the Most of Annotations

4. Brand Your Page Consistently

Optimize Your Video MetadataMetadata: all the information you enter about a video to clarify the

video’s subject.

Video Title

Video description

Video Tags

Optimize Your Video MetadataMetadata: all the information you enter about a video to clarify the video’s subject.

Title your video correctly:• Write a concise, descriptive title using key phrases

that people would search to find your video. Be as natural as possible, but also incorporate YouTube’s Keyword Suggestion Tool as an approximation of how much global monthly traffic a particular key phrase receives.

Make use of your video’s description:• Each of your videos should have a lengthy

description of what the video’s content is all about. Include your most important keywords in the first few sentences of your description because some of your description. This is because depending on the length, gets hidden behind the show more tab. Aim to have at least a 250 word description using key phrases you’ve researched for the title of the video.

Add relevant tags to your videos:• Add ten to twenty tags per video is an ideal way to

make use of keywords relevant to your video but that couldn’t naturally fit in your title or description. Each tag should be a word or phrase (use mostly phrases), that are relevant to the content of the video as well as the ways in which you predict users would discover such a video.

Use Descriptive PlaylistsPlaylists are a feature that allow you to organize your videos

into groups on your channel based on the content.

Use Descriptive PlaylistsPlaylists are a feature that allow you to organize your videos into groups on

your channel based on the content.Group similar topics into playlists:• By grouping your videos together based on their topic,

these videos are more likely to drive traffic between one another through their usability and YouTube’s search algorithm. It’s also proven that a user will continue watching shorts of a similar topic.

Use Keyword focused titles for your playlists:• YouTube’s search algorithm accounts for content

through the playlist tiles. Keep the title short and descriptive.

Write a keyword focused accurate description:• This description can be a maximum of 5,000 words, this

feature is meant to allow users to understand the subject of the playlist and gives YouTube's algorithm something to read to understand the content within the playlist section.

Make the Most of AnnotationsYouTube annotations are a way of adding interactive elements to your

videos. They act as a call-to-action on your content to help drive a viewer to complete a certain task.

Make the Most of AnnotationsSpeech Bubble: • This annotation acts as way of adding additional text not supplied in

the video. Essentially giving you an opportunity to add additional valuable information – for instance my company owner might mention recycled content – I could annotate that we have up to 97% recycled content in our tiles.

Note :• This is one of the most usable annotations of them all. It’s a simple

square that you can enter text into, as well as the links to other YouTube features like the speech bubble allows you to add.

Title:• This annotation acts simply as an added function for videos without

a title built into the production of the video.Spotlight: • The spotlight annotation acts similarly to the note annotation in that

it allows you to link to various aspects of the YouTube network with or without text, but the only difference is it highlights a section of an existing video. Basically, you can create aspects of your video that showcase the spotlight box which allows you to links to your other YouTube assets. By placing the spotlight over a particular item within your video that section now acts a working link to other content.

Label:• The label is a combination of the spotlight and note annotation,

acting as a frame with space below it for a caption and/or link.Pause :• Can you guess what this does. . . . yep you guessed it! The pause

function freezes the video during a period of time of your choosing. This annotation is helpful for emphasizing a particular part of a video that may be beneficial for viewers to focus on for a longer moment than the original video allows.

Make the Most of AnnotationsYouTube annotations are a way of adding interactive elements to your videos. They act a call-to-action on your content to help drive a viewer

to complete a certain task.

Note

Link

One last little trick – each annotation allows for you to add a link, in this case, I linked 2 additional videos with similar messages for quick navigation.

Brand Your Page ConsistentlyBrand consistency is a best practice for any company. It helps the

consumer build brand recognition, trust and provides a certain element of comfort in the shopping experience.

Don’t forget to analyze!Without regular analytic updates you won’t know what’s working and

what’s not working. So take the time to dig into your data and reevaluate your strategy.

Do you think YouTube is a platform worth diving into for your company?

What do you forsee being the biggest hurdle when it comes to optimizing your

YouTube channel?

Do you know of any shortcuts to make this process easier?