Embed Size (px)
Citation preview
How to make the most of Instagram Advertising
+
Our Speakers!
Justin PearseManaging Director, The Drum Works
Alan FitzgeraldHead Market Specialist, AdRoll
EMEA
Poll:
Who will be using Instagram Advertising in Q4?
YesNo
+
The Insta Facts
+
Source: Selfstartr
The Insta Facts
+
Source: Selfstartr
The Insta Facts
+
The Insta Facts
Source: Selfstartr +
The Insta Facts
Source: Selfstartr +
The Insta Facts
Source: Selfstartr +
The New World of Instagram Ads
+
Anatomy of an Instagram ad
+
DisclosureRequired for all native ads.
Image links to landing pageDouble tap => a like Single tap => takes the user to your landing page.
Call-to-action button6 different options
Advertiser’s name
will appear in all lower case
LikesCaption
Max limit 300 char; recommend 125 char
+
Benefits of Instagram Ads
+
Native ads match the form and function of the platform upon which they appear.Native Inventory
+
DisclosureRequired for all native ads to point out that this is an ad.
100% share of
voice
Native Inventory
+
Drive traffic from the feedCanvas |
Leo Canvas |
Leo
+
Cross-Device
+
Reach Beyond Organic Posts
Reach over 400M, highly-engaged* global users.
*Instagram users contribute 80 million photos and over 3.5 billion likes per day.
+
Millennial Audience
+Source: Business Insider
Facebook targeting
+
Carousel Ad Units
Carousel ads showcase more than 1 image
Can be used to share a narrative or to showcase multiple different products or benefits.
+
source: business.instagram.com
Call-to-action (CTA) Buttons
+
Case studies
+
GoalExpand their reach and guide customers through the funnel in a new channel
DL1961 — Instagram
+
ResultsInstagram campaign: 12X ROI
Blended ROI: 23X ROI
DL1961 — Instagram
“As an agile marketing team, we have to be mindful about what we’re putting dollars behind. With AdRoll, Instagram has proven an effective platform to promote product launches.”
-- Olympia Scott, e-commerce manager, DL1961
+
Best Practices
+
Mobile-friendly destination page
+
Canvas | Leo
Post-click experience
+
Post-click experience
Canvas | Leo
Buy now
+
Use the CTA buttons
source: business.instagram.com
+
Leo Daypack | CommuterYour new favorite commute buddy, the Leo Daypack. Perfect for your daily bike ride.WWW.CANVAS.COM
Canvas
Align your campaigns
AdRoll helps you align campaigns across web, Facebook, Instagram, and more
+
source: business.instagram.com
Encourage swiping through Tease with one panel of a larger image
Highlight different aspects of a productGo step-by-step to tell a storyDon’t forget to use your caption
AudiCarousel Ads
+
source: business.instagram.com
Align creative with your goals
Keep ads branded
McDonald’sUMSLCreative best practices
source: adroll.com; UMSL
+
EVERLANE
source: business.instagram.com
Focus on craft
A/B test
Creative best practices
+
Refresh Creative
Capture them with a caption
Creative best practices
source: business.instagram.com
+
Creative best practices: Align creative with goals Keep ads branded
Focus on craft A/B test Refresh creative 2-4 weeks Capture users with a caption
Make sure your landing page is mobile-friendlyUse the CTA buttonAlign your campaigns across channelsEncourage swiping through carousel ads
Best Practices:
+
Poll:
Would you like a copy of our Performance Marketers Guide to
Instagram?
YesNo
Thank You!
+
