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Tips, Insights, Best Practices, Examples 130,000 monthly website visitors Newsletters Community Fundraising Marketing Communications Technology

How to leverage social media for good- Tips for nonprofit marketing

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Page 1: How to leverage social media for good- Tips for nonprofit marketing

Tips, Insights, Best Practices, Examples

130,000 monthly website visitors

Newsletters

Community

Fundraising

Marketing

CommunicationsTechnology

Page 2: How to leverage social media for good- Tips for nonprofit marketing

Fundraising

Marketing

CommunicationsTechnology

Page 3: How to leverage social media for good- Tips for nonprofit marketing

Trends in Giving

Trends in

Communications

Setting Objectives

Overview:

Social Media Channels

Awesome

Tools and Resources

1

2

3

45

Page 4: How to leverage social media for good- Tips for nonprofit marketing

Trends in Giving

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Th

e G

oo

dN

ew

s

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Th

e B

ad

Ne

ws

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Page 10: How to leverage social media for good- Tips for nonprofit marketing
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Setting Objectives

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DONATE NOW!!

Page 14: How to leverage social media for good- Tips for nonprofit marketing

DONATE NOW!!

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-Julia CampbellJCSocialMarketing.com

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-John Haydonwww.johnhaydon.com

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-Gary Vaynerchuk @garyvee

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Page 23: How to leverage social media for good- Tips for nonprofit marketing

Pssst…… Here are Some Bright

ResourcesThird Sector Today and All Sports United Webinar Series: https://thirdsectortoday.webex.com/thirdsectortoday/onstage/g.php?PRID=0580d2ce301fcd9b95babfd26fc9dc16

Beth Kanter: www.bethkanter.org, @kanter

Gary Vaynerchuk: www.garyvaynerchuk.com @garyvee

Seth Godin : http://sethgodin.typepad.com/ @thisissethsblog

John Haydon: http://www.johnhaydon.com/

Julia Campbell: http://jcsocialmarketing.com/

Social Media for Nonprofits: http://socialmedia4nonprofits.org/

And, of course! Third Sector Today and Top Nonprofits

On Twitter@3rdSectorToday @Top_Nonprofits

• AFP’s Fundraising Effectiveness Project: http://afpfep.org/reports/

• Millennial Impact Research: http://www.themillennialimpact.com/2014-research

• John Haydon’s Tips for Smarter Social Media Marketing (Podcasts) for Nonprofits http://thirdsectortoday.com/2014/05/12/smarter-social-media-marketing-for-nonprofits-podcast/

• Julia’s Advice: The Biggest Mistake Nonprofits are Making on Facebook: http://thirdsectortoday.com/2014/05/05/the-biggest-mistake-nonprofits-make-on-facebook/

• Amy’s post: 3 Lessons Nonprofits Can Learn from YouTubers

• Tips on how to get your Execs on Board with Social: http://www.bethkanter.org/afpcon/

• Digital Story-Telling Using Visuals: http://www.slideshare.net/juliagulia77/digital-visual-storytelling

• 5 Ways to Build Customer Trust and Loyalty in the Digital Age: http://www.inc.com/peter-roesler/5-ways-to-build-customer-trust-and-loyalty-in-the-digital-age.html

• Pew: Who Uses Social Networking Sites: http://www.pewinternet.org/files/2013/12/who-uses-sns.png

• Social Media Level Fundraising Field for Nonprofits: http://linkis.com/ow.ly/AlReK

• Social Media Policy Template: http://www.idealware.org/reports/nonprofit-social-media-policy-workbook