How to Increase Your Online Presence

30 Minutes A Day

Persistence

& Consistency

Where to start:Identify Your Niche

Your audienceSocial Media Networks

Set up Your Profiles

Check the traffic from social media

Which social channels bring more visitors to your website?

Google Analytics

Make sure the audience you connect online matches the audience that

converts on your website(GA -> Audience report)

Make sure your profile looks the same

People will recognize you easily if you have the same profile image everywhere

Daily Workout:

1.  Track brand mentions 2.  Check your competitors3.  Analyze your current situation4.  Grow your audience5.  Share useful and relevant content6.  Engage!

Track brand mentions

Check what people say about you

Talkwalker Alerts (email)

Check what people say about you

BuzzSumo alerts (email)

Hi blogger’s name,

Just came across your post on ______. It was so awesome of you to mention @brandname. Thank you!

Love your recent post on _________. Thank you for mentioning @brandname!

Great tips on ________________. Thanks for mentioning @brandname, much appreciated!

Reach out to say “thank you”

Daily Workout:

ü  Track brand mentions ü Check your competitorsü  Analyze your current situationü Grow your audienceü  Share useful and relevant contentü  Engage!

Check your competitors

Quick domain overview

SimilarWeb

Compare social media presence While British Airways has the biggest audience

Lufthansa is the most engaging brand

SEMrush social media tool

Check what their audience talks about

SEMrush social media tool

Daily Workout:

ü  Track brand mentions ü Check your competitorsü  Analyze your current situationü Grow your audienceü  Share useful and relevant contentü  Engage!

Analyze the current situation

Acquisition report: most effective channelsBehavior report: most popular contentBehavior report: time on page/bounce rates

Test the speed of your website

Pingdom.com

Quick overview in the Group report

SproutSocial

Facebook page analysis

Likealyzer.com

Facebook page analysis

Likealyzer.com

Daily email with Twitter stats

Sumall.com

Daily Workout:

ü  Track brand mentions ü Check your competitorsü  Analyze your current situationü Grow your audienceü  Share useful and relevant contentü  Engage!

Grow your audience

Twitter lists

web.crowdfireapp.com

-  Follow up to 100 people daily-  Copy from similar accounts (or competitors). -  Gain active, interested followers.

SproutSocial Discovery

Grow your audience strategically

Followerwonk

-  Follow/Unfollow-  Profile analysis-  Export to Excel

Free Tools To Find The Influencers

Search for influencers in a specific niche

BuzzSumo

Search for influencers in a specific niche

Klear

LinkedIn Your Topic Filter by connection,

industry, country, etc

LinkedIn – Connect and go beyond social media

Making a connection: LinkedIn Quick Templates

Speakers

Hi NAME! ���Hope you're doing great. I found your contacts on (name of the event) website. We'd be honored to support your research and analysis with (whatever you have to offer). Would love to connect and discuss ways we could work together! – Olga 

Bloggers

Hi NAME! Hope your week is off to a great start! I'd love to connect and discover more about (relevant topic) in (blogger’s country): trends, pains and tools. I work for (name of the company) and we'd love to help (name your industry) professionals in (country) to work easier, faster and more efficiently! :)Best, Olga

When going to a live event ���

Topic: Will I see you next week at EVENT? ���

Hi NAME! Hope you're doing great! Just wanted to let you know that I'm coming to CITY for the EVENT NAME conference next month. Will I get the chance to meet you there? - Olga

Daily Workout:

ü  Track brand mentions ü Check your competitorsü  Analyze your current situationü Grow your audienceü  Share useful and relevant contentü  Engage!

Share valuable content

Buzzsumo.com – top content

Social Signals

BuzzSumo

feedly.com

scoop.it

The anatomy of a good tweetPre-made tweet + add quality image + tag people who were mentioned in the post + add 2-3 relevant hashtags

The anatomy of a great tweetYour opinion + title + link + add quality image + tag people who were mentioned in the post + add 1-2 relevant hashtags

Schedule your content in advance:

Use Canva and/or Snappa.IO to create awesome images

+

Analyze your headline

CoSchedule

Cool headline template!

Portent’s Content Idea Generator

Headlines: examples 1. _______ Money/Time Saving Tips for _______2. Everything You Need to Know About _______3. Top _______ Tips for _______4. _______ Ways to Boost Your _______5. How to _______ in _______ Seconds6. _______ Facts and Myths7. The Real Truth About _______ 8. The Secret of Successful _______9. _______ Facts You Need to Know10. Little Known Ways to _______11. All You Need to Know About _______12. Top World Cheapest/Best/Worst _______13. 100 Useful _______14. How to _______ Like a Pro/Boss15. _______ Creative Ways to _______16. _______ Expert _______ Tips 17. _______ Reasons You Should _______18. What Everyone Ought to Know About _______19. _______ Do's and Don'ts 20. _______ Like An Expert in _______ Easy Steps

Daily Workout:

ü  Track brand mentions ü Check your competitorsü  Analyze your current situationü Grow your audienceü  Share useful and relevant contentü  Engage!

Engage

Prepare phrase templates for quicker interaction

“Thank you” phrases

Free perks to offer (if it’s applicable to your product)

Answers to FAQ(more informal than on your webpage)

Search for questions you can answer

Twitter Advanced Search

Daily Workout:

ü  Track brand mentions ü Check your competitorsü  Analyze your current situationü Grow your audienceü  Share useful and relevant contentü  Engage!