Upload
mwi-hong-kong
View
1.930
Download
2
Embed Size (px)
Citation preview
How To Get Press In 15 Minutes
Founder & CEO, MWISince 1999
Hong Kong . Salt Lake City Phoenix . Chicago . Austin
How To Get Press In 15 Minutes
4.3 Billion
Source: http://www.worldpopulationstatistics.com/asia-population-2013/
Asia Population, 2013
How To Get Press In 15 Minutes
4.9 Billion
Source: http://en.wikipedia.org/wiki/World_population
Asia Population, 2030
How To Get Press In 15 Minutes
525 Million
Source: http://www.ey.com/GL/en/Issues/Driving-growth/Middle-class-growth-in-emerging-markets
Asia Middle Class, 2013
How To Get Press In 15 Minutes
3.1 Billion
Source: http://www.reuters.com/middle-class-infographic
Asia Middle Class, 2030
How To Get Press In 15 Minutes
9.4%
Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
Asia-Pacific Internet Penetration, 2005
How To Get Press In 15 Minutes
31.9%
Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
Asia-Pacific Internet Penetration, 2013
How To Get Press In 15 Minutes
344 Million
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Internet Users, 2005
How To Get Press In 15 Minutes
1.3 Billion
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Internet Users, 2013
How To Get Press In 15 Minutes
0
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Mobile Internet Users, 2005
How To Get Press In 15 Minutes
895 Million
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Mobile Internet Users, 2013
How To Get Press In 15 Minutes
1 Billion+
Source: http://www.statista.com/statistics/201232/forecast-of-mobile-internet-penetration-in-asia-pacific/
Asia-Pacific Mobile Internet Users, 2015
How To Get Press In 15 Minutes
“In 2013, Global PC Shipments Suffered the Worst Decline in PC Market History”
Sources: Gartner http://www.gartner.com/newsroom/id/2647517
How To Get Press In 15 Minutes
680 Million
Sources: Gartner http://www.gartner.com/newsroom/id/2665715
Worldwide Smartphone Sales, 2012
How To Get Press In 15 Minutes
968 Million
Sources: Gartner http://www.gartner.com/newsroom/id/2665715
Worldwide Smartphone Sales, 2013
How To Get Press In 15 Minutes
Source: PR Newswire, Asia Media Landscape Series http://misc.prnasia.com/atd/custeventreg.php?event_id=138
How To Get Press In 15 Minutes
The Big PictureAsia-Pacific Middle Class + Internet + Mobile
=Big Opportunity
How To Get Press In 15 Minutes
What Is Online PR?Online media placement that is not
purchased, typically obtained by influencing media producers.
How To Get Press In 15 Minutes
Pitching The MediaWhen reaching out to writers, journalists, bloggers, and other media producers, DO
NOT…
How To Get Press In 15 Minutes
Do Not…Use A ShotgunInstead, customize your pitch. It’s obvious when you don’t.
How To Get Press In 15 Minutes
Do Not…BegI’d love to help you, and I’d love to help the
other 20 people who contacted me this morning, but I can’t help everyone.
How To Get Press In 15 Minutes
Know What I’ve WrittenIf I just wrote a story about your competitor, what are the
chances I’m going to write a similar story about your company?
How To Get Press In 15 Minutes
Know My InterestsI write about Hong Kong, entrepreneurship, and digital
marketing. But preferably all three.
How To Get Press In 15 Minutes
Offer Something Valuable“I have an idea for an article that I believe would get a lot of
attention and social sharing.”
How To Get Press In 15 Minutes
Identify Channels…Industry websites Niche websites
Blogs Influential social media accounts
Media-sharing websites (YouTube) Social networks
Forums Wikis
Top-tier websites
How To Get Press In 15 Minutes
…Then Identify People1. Select a channel first
2. Create a profile for each writer 3. Pitch one story to one writer at a time
4. Learn something from each interaction
How To Get Press In 15 Minutes
Keys to Success w/HARORespond quickly
Include “HARO - [story request]” in subject line Give them what they want, nothing extra
Give them what they want in the first sentence