How To Get Content-Driven Conversions by Jec Gonzales

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How To Get Content-Driven Conversions

Jec Gonzales

SEO / Content Manager

AdEngage

Targeted Content Marketing:

Why Is It Important?

No Two Buyers Are Alike

Consumerism is

relative.

You can’t please

everybody…

…IF you use the

same approach to

everyone.

User-Experience Is King

Build Brand

Awareness

Develop

Authority

Increase

Conversion

Case Study: Real Estate

Client (2011 - Present)

70% Lead Generation

(Year/Year)

108% Engagement

(Year/Year)

68% Traffic Growth

(Year/Year)

$5M/Yr To $5M/Mo

5 Secrets To Targeted

Content Marketing

Silo / Segment Site Content

Map Out Site

Content

Topic VS Keywords

Themes VS Density

Phillippine Real Estate

Homes Condos Townhouse

CaviteFor

Sale

For

Rent

Under

2 story

Above

2 storyManila

Allocate “Offers” For

“Silos”

Targeted “Offers” =

Kits, Guides, Tips

Content Topics =

“Offers”

“Offers” draw out

user intent



CaviteFor

Sale

For

Rent

Under

2 story

Above

2 storyManila

Manila

Homebuyers Kit

Guide To

Philippine

Neighborhoods

Guide To

Makati’s Best

Condos

To Buy Or To

Rent: Condo

Surveying Kit

Best Townhomes

Under 2M

Guide To Cavite’s

Best

Townhouses

Populate Site With “Offers”

Lead Capture Forms

Put Targeted “Offers”

To Relevant Pages

Explore “Cross-

Population”

Understand User-Behaviour

What page did the

lead come from?

Which emails are

being clicked?

Human Traffic-King

Leverage Future Content

New content today is

marketing bullet

tomorrow..

Identify which users

benefit most from

new content.



CaviteFor

Sale

For

Rent

Under

2 story

Above

2 storyManila

Manila

Homebuyers Kit

Guide To

Philippine

Neighborhoods

Guide To Makati’s

Best Condos

To Buy Or To

Rent: Condo

Surveying Kit

Best Townhomes

Under 2M

Guide To Cavite’s

Best Townhouses

10 Best

Subdivision

s In Makati

5 Condo

Buildings

To Watch In

2015

8 Drool-

Worthy

Tagaytay

Townhomes

Silo Content

Allocate Offers

Populate Site

User-Behaviour

Leverage Content

Text

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