How to find successful, data-backed

content marketing ideas

Mark Walker, Eventbrite

About Eventbrite

• Horizontal ticketing and registration platform – helps you sell

tickets online or at the door; manage your attendees

efficiently.

• Founded in 2006 in Silicon Valley

• Over 200 million tickets sold across 1 million events in 187

countries

• £1.8 billion in gross ticket sales to date

• 60,000 organisers use Eventbrite every month

About Me

• Content Marketing & Social Media Manager

for UK & Ireland at Eventbrite

• Previously a start-up founder and an event

industry professional

• Now I manage our content marketing

(particularly our blog), social media, live

events and co-marketing partnerships

• Self-confessed digital marketing geek:

@jfdimark

#TFMA2015

Goals For The Session

• Find data-backed ideas for your content

marketing campaigns…

• To quickly fill your content calendars with

topics that will resonate with your

audience…

• Primarily using free tools

#TFMA2015

The Ideas Diet

• With ideas, and blogging (and life), “You get out what you put in.”

• Read a lot, think a lot, be relentlessly curious, learning and asking questions and you’ll have a lot of material to work with, without even having to go through a specific process.

• Tip! Make your input balanced between these two types of learning:

– Specific – Depth, authenticity, technical language, confidence

– General research – Breadth, creativity, uniqueness, popularity

– It’s when you mix the two together that the magic happens!

#TFMA2015

Where to Search• Here…

– Customers

– Team

– Partners

– Company goals & objectives

• There…– Sites like Buzzsumo

– Forums like Quora, LinkedIn

– Google (Trends, Keyword planner etc.)

– Social Media

• Everywhere!– Your passions, hobbies and activities

– TV, radio, magazines, posters, conversations – anywhere!

#TFMA2015

For Social: Tool 1 - BuzzSumo

Find topics popular in target media, events, influencers etc.

#TFMA2015

For Social: Tool 1 - BuzzSumo

Find patterns across multiple sites

#TFMA2015

For Social: Tool 2 - Twitter

#TFMA2015

For SEO: Tool 3 – Keyword

Planner+

https://adwords.google.com/ko/KeywordPlanner/Home#TFMA2015

For SEO: Tool 3 – Keyword

Planner+

http://sg.serpstat.com/#TFMA2015

For SEO: Tool 3 – Keyword

Planner+

http://keywordtool.io/#TFMA2015

For SEO: Tool 3 – Keyword

Planner+

http://keywords.contentforest.com/#TFMA2015

For SEO: Tool 3 – Keyword

Planner+

http://www.portent.com/tools/title-maker

#TFMA2015

For SEO: Tool 4 – Communities

• LinkedIn

• Quora / Reddit

• Stack Exchange / Stack Overflow

• Inbound.org / GrowthHackers.com

• Hacker News

Tip: Combine with Twitter to test with your audience.

#TFMA2015

For SEO: Tool 5 – Google

Analytics

#TFMA2015

For SEO: Tool 6 – Webmaster

Tools

#TFMA2015

For Anything: More tools!

• http://topsy.com/

• http://hashtagify.me/

• http://www.inboundwriter.com/ (paid)

• http://www.hubspot.com/blog-topic-generator

• http://www.keyword.io/

• http://www.internetmarketingcourse.com/freeheadlinegenerator/

• http://tweakyourbiz.com/tools/title-generator/

• http://tools.seochat.com/tools/suggest-tool/

#TFMA2015

£50 Free Credit:

http://tiny.cc/tfma2015

#TFMA2015

Join Today

Thank you

blog.eventbrite.com |

@eventbriteuk

#TFMA2015