How To Find Right Device Bid Modifiers in Bing?

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Why is it important?

Tracking this information helps you accordingly make bid adjustments to the device that has higher CTR or conversion rate.

Next slides explain the step-by-step process to create your device performance report….. @karooya

Step 1: Go to the reports tab

Step 2: Depending on whether you wish to analyze on an AdGroup, Campaign, Keyword level etc., choose the option from the left menu.

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Step 3: Enter the desired details

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Step 4: Under ‘Choose Your Columns’ choose the Device Type

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Step 5: Click on ‘Download’ and get going with your analysis

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“You can use this report to make bid adjustments to your device type. 

But how do you decide when to make the adjustments to your bidding?

FOR E.G.: YOUR MOBILE CPA IS $200 AND DESKTOP CPA IS $100. YOU CAN BRING THE MOBILE BIDDING DOWN BY -50% & LOWER THE CPC WHILE STILL ATTRACTING CLICKS AND CONVERTING AT A COST LOWER THAN THE UNPROFITABLE $200.

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Here are the steps to make bid adjustments to your device type > >

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Step 1: Go to Campaign Setting

Step 2: Go to ‘Targeting Options’, expand ‘Advanced Targeting’ and choose ‘Device’

Step 3: Here make the desired bid adjustments

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Karooya’s Negative Keywords Tool makes it easy to save 10-20% of your Bing Account’s spend in minutes

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