How To Find AdWords Performance By States & Cities

Negative Keywords Tool

Why Is It Important?To track the performance of your ads in the locations targeted

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How To Track It?By reviewing the Geographic and User Location Reports easily accessible under the settings tab

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But …if you are looking at account level information on location’s performance, then here are the steps to do it…

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Step 1: Click on ‘View Location Reports’ and select ‘Where your users were’ from the drop down menu

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Step 2: Select the location for which you would want to see the details. Then click on ‘Select View for (n) location(s)’

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Step 3: Select city or state

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Step 4: You will see the report basis your selection (state or city). Now, download this report

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Step 5: Open the report. Click on insert tab and then select pivot table

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Step 6: Select your data range and click on ‘Ok’

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Step 7: Add ‘Location’ in the row label and Clicks, Impressions, Cost and Conversion in the ‘Column Values’

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Step 8: You can additionally add columns CTR, CPC, Cost per Conversion and Conversion Rate to get insight on the performance state-wise

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