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How to Execute Scalable Enterprise Link Building
CampaignsNicole DeLeon
#SEJThinkTank@northstarlinks
#SEJThinkTank@northstarlinks
• Owner + Lead Strategist• Link building aficionado, content creation and ideation• Recovering attorney
Nicole DeLeon
#SEJThinkTank@northstarlinks
What will we be covering?• Understanding and creating link
building targets**If you have an Ahrefs account, be sure to open it up for an interactive exercise.**
• Staffing a link building team• Mapping out content creation• Reporting
#SEJThinkTank@northstarlinks
Poll 1What best describes your current
organization?
#SEJThinkTank@northstarlinks
Identify the problem.
#SEJThinkTank@northstarlinks
Measure the problem.
#SEJThinkTank@northstarlinks
Set link building goals.
#SEJThinkTank@northstarlinks
There are 7 roles essential to link building.Decision Maker
ProspectorCustomer Success Manager
Qualifier
Outreach
ContentStrategist
Content Creator- Writer- Designer
Manager
#SEJThinkTank@northstarlinks
How do we staff for 50 links/month?
#SEJThinkTank@northstarlinks
Poll 2Are you interested in learning more about
link building services from North Star Inbound?
#SEJThinkTank@northstarlinks
Content mapping: divide & conquer.
• Don’t put all your eggs in one (content) basket.
• Expect 40 links per piece.
#SEJThinkTank@northstarlinks
Design for repeatability and scalability.
#SEJThinkTank@northstarlinks
Prospect for likely linkers.
#SEJThinkTank@northstarlinks
Send compelling outreach.Use a tool like Buzzstream that helps you A/B test subject lines and copy in the body
#SEJThinkTank@northstarlinks
Monitor performance and report weekly.• Report weekly, whether
internally or to eternal clients.• Don’t rely on DA alone to
gauge success.• Success looks different for
different clients/verticals.
#SEJThinkTank@northstarlinks
Thank you!
Nicole DeLeon, Owner + Lead [email protected] @northstarlinks