How To Drive Traffic With Content Marketing As A Real Estate Investor

Tripling Your Traffic With Content Marketing

Presents...

As Soon As You Have Questions Write Them Down...

In This Training... • We’re going to run for about an hour and a half (60 mins)

• Type in your questions as you think of them

• Get out your notepad and start writing things down as you think

of them -- action items

About MeTrevor Mauch

Founder of InvestorCarrotInvestor and Entrepreneur

www.linkedin.com/in/trevormauch

Fancy Stats:Generated over 70,000 real estate leads online

Passive real estate investor since 2004.

Passionate about entrepreneurs & created an 8,000sq ft “entrepreneur co workspace” in Roseburg

Love traveling, mountain biking, and hanging out with my beautiful wife and kids

http://www.linkedin.com/in/trevormauch

http://www.linkedin.com/in/trevormauch

So what does that mean andhow does it effect you and your

own website?

The Way Most People Do It (less traffic)Trying to rank for: “we buy houses Birmingham” on home page

Traffic Potential: - 80-100 searches per month - Top 3 rankings get 92% of the traffic - Then we can assume that same home page *could* also rank well for 2-4 other keywords if it’s optimized right and some link building was done... totaling POTENTIAL TRAFFIC of about 200-300 visitors a month. NOT TOO BAD!

Then maybe you have another page or two aimed at ranking for a couple more keywordslike “stop foreclosure Birmingham”, etc... addinganother 50-75 potential visitors a month.

Convert 10% of that traffic to a leadand you’re at about 1 lead per day.

With 25-30 leads a month that you don’thave to share... how many of thosecan you turn into a deal per year?

3, 5, 10, 30?(x, lets say a $2,500 min profit... that’s a HUGE ROI)

Those numbers are assuming you’reranking in the TOP 3 of those search

terms in Google(in many markets it’ll take a bit more work to get to

top 3... Like Brittany... she applied the 3LPD training to get there)

My Way Of Doing It (MORE traffic)Trying to rank for: “we buy houses Birmingham” on home page

Traffic Potential: - 80-100 searches per month - Top 3 rankings get 92% of the traffic - Then we can assume that same home page *could* also rank well for 2-4 other keywords if it’s optimized right and some link building was done... totaling POTENTIAL TRAFFIC of about 200-300 visitors a month. NOT TOO BAD!

Then, have consistent blog posts thatare optimized for specific keywords. Nowthis alone could add an extra potentialtraffic of 1,000+/mo.

Convert the same 10% and you’re looking at 3-4 leads per day.

Tripling your traffic and your leadsthrough simple content.

Examples of “Generic” vs. Targeted

“we buy houses”“how to sell my house”“investment properties”“stop foreclosure”

Generic

“we buy houses in Oregon”“how to sell my Oregon house”“investment properties in Oregon”“stop foreclosure in Oregon”

More Specific

“we buy houses in Beaverton Oregon”“how to sell my Beaverton Or house fast”“investment properties in Beaverton Oregon”“stop foreclosure now in Beaverton Or”

Targeted

The more specific and targeted the phrase, the lower the potential traffic... BUT the easier to rank for and the MORE TARGETED the traffic will be.

Whats Truly The Goal? Getting In Front Of Those People Searching Google That MATTER.

People who have a higher chance of becoming a customer of yours sooner rather than later.

How Important Is Content MarketingTo SEO Now And In 2014?

Is Content Marketing REQUIRED To Generate Leads Online... or even just

great rankings?

No. But done right it can really help ramp things up.

With the simple shift in mindset I walked through earlier.

Go from...

Relying On JUST Your Home Page ToRank And Bring In Traffic.

What Content Marketing Helps YouDo. Cast A Wider Net For More Shots.

Stats From Today On One Of My Sites

94.5% of my traffic on this sitecomes from pages OTHER THAN

my home page.

In other words, simply by writing a couple good TARGETED articles a

month I increased my traffic by 18x.

You can do the same.

The Big Boys Dominate With It.

Starting To See The Potential Now?

Content Marketing Made Easy.

My Process.

I Know Whats Going Through Your Mind

Right Now...

... “I don’t know what to write about”

and... “I don’t have the time”

I’ll Help You Blast ThroughBOTH Of Those.

But first, a quick exercise.

Mountains

Flowers

Clouds

Snow

Sky

Prarie

Now...

The way to write with ease, is to RESTRICT your choices and focus on

specific topics.

Step 1: You’re creating content everyday. Just start to leverage it and

share it on your website.

Step 2: Create a simple “content plan”.

Content PillarsRecurring Content You Do Each Month

Key

wor

d ta

rget

ed a

rtic

les

How

To

Artic

le

Upd

ate

On

Your

Biz

/ M

arke

t

Schedule ItCommit and Put It On A Calendar

Mondays - ThursdaysAround 11am your time

Ideally once a week, at least, is ideal

When To Post

http://www.zillow.com/local-info/


http://www.movoto.com/statistics




Getting It Ranked In The Big G

Title = Main “Long-Tail” Keyword You’re

Going After

Keywords in your blog post and in your

“tags” section

example...

www.zillow.com/local-info/www.movoto.com/statisticswww.trulia.com/city/www.realtor.com/data-portal/Real-Estate-Statistics.aspx

Market Stats Resources



















http://www.trulia.com/city/

http://www.trulia.com/city/

http://www.realtor.com/data-portal/Real-Estate-Statistics.aspx?source=web




Specific Content Ideas You Can Run With

how to analyze deals

move-in move-out forms how to find tenants

how to estimate repairs

how to fund your deals

investor friendly agents in [city]

real estate market stats

investing with your IRA

Things Buyers Search For

best investment property areas in [city]

capital gains tax rates in your state

best property managers in your city

Things Buyers Search For

Things Sellers Search Forhow to stop foreclosure

how foreclosure affects credit scores

loan modificationhow to sell my house fast

the foreclosure process

selling to a real estate investor

walking away from my home

avoiding realtor commissions

debt counselors in your city

Things Lenders Search Forinvesting in real estate with

my IRAstock market updates fair interest rates to

charge as a private lender

what is trust deed investing

passive real estate investing

private money lending transaction documents

Getting Content Done For You

Just like I teach in ourSEO trainings, the key is writing content forspecific keywords.

Text Broker: Best place we’ve found to get great articles written for you.

Budget = About $40/mo - $50/mo

Guru.com Awesome place too

74,270 Writers...

Our New Content Service100% written in-house (not farmed out overseas)Written and/or edited by actual real estate investorsWritten directly w/ SEO in mindEach article targets specific keywords in your market4 posts a month to your site... while you sleep

ONLY CAPACITY FOR 5 MORE so email me directly at [email protected] to inquire on pricing and to start.

mailto:[email protected]


How To Get Content Online With Carrot


Step 1: Go to your “Posts” tab. Click “Add New”


Step 2: Write a good keyword title


Step 3: Write a 300-500 word article


Step 5: Select Category and add some “Tags”


Step 6: Use the SEO Tool


Step 7: Publish.


Step 8: (Optional) Share on social media

Or, have someone dothat all for you.

ONLY CAPACITY FOR 5 MORE so email me directly at [email protected] to inquire on pricing and to start

our done for you content program.



Now, Action Steps

ONLY CAPACITY FOR 5 MORE so email me directly at [email protected] to inquire on pricing and to start

our done for you content program.

1) Decide if content marketing is right for you2) Choose how many articles a month you plan to post... and schedule them. 3) Write 10 article titles based on keywords4) Start writing



www.onCarrot.com/account

START Leveraging Your Carrot System TODAYYou’ve got a powerful Inbound Marketing system at your fingertips... start leveraging it this week!

http://www.onCarrot.com

