1. Email Marketing The right way... www.winbox.co

2. Email marketing is (not) dead? People don't use email anymore... wrong 94% of online adults send or receive email www.winbox.co

3. Email marketing is (not) dead? Social media is killing email... wrong Social network users are most likely to be hyper email checkers www.winbox.co

4. Email marketing is (not) dead? People spend less time at desks... who cares? Mobile optimisation just makes it more accessible www.winbox.cowww.winbox.co

5. The Tactic Send useful content... To people who want to receive it... Consistently! www.winbox.co

6. The 3 most important parts of an email Campaign 1. Data Your email list should be comprised of recipients who want to receive your content and the material should be relevant to them. It must also be updated And valid. www.winbox.co

7. The 3 most important parts of an email Campaign 2. Sender name & address Your sender name should be personal and recognisable to your recipient. 1. Personal name 2. Company name or 3. Combination of the two Test and measure which works best for your audience. www.winbox.co

8. The 3 most important parts of an email Campaign 3. Subject line Think of your subject line as a newspaper headline make it intriguing enough for people to open and read on. You can break the best practices to see what works best for your audience. www.winbox.co

9. Generate Leads Send recipients through to your website Allow them to easily express their interest Have educated follow-ups www.winbox.co

10. Build a subscriber list Don't purchase data & spam people Build through... Website Blog Social Media Events/Exhibitions Existing clients Etc Download my 13 ways To build an opt-in Subscriber list here. www.winbox.co

11. Best Practice Is there such a thing... Certain principles to follow Main thing... Test & Measure www.winbox.co

12. Questions?? Free free to email questions to marc@winbox.co or tweet @winboxmarketing www.winbox.co