Personal branding begins with self-discover and reflection to evaluate and develop one’s personal brand. You have to determine how you wanted to come across to your audience. Do this by identifying your strength, passion, and life interest. Make sure that you are different from your competitor, what makes you worth people’s attention and not the others? PS: if you haven’t found your passion yet, ask your closest friend, they might already know your strong points.

Make sure that you don’t have anything embarrassing online! Although this is very subjective (what is embarrassing to you maybe interesting for others..) just make sure that nothing will counter attack your personal branding effort.

Publish, publish, publish! Make sure the things you have done are searchable and appear on the top list of the search engine page (SEP). Tap into your experience and expertise, and reach out to others in your niche by responding to questions. Incorporate digital marketing strategy on this step by adding keywords on your post to boost its organic search result. Do not forget to user #hashtags on Instagram to boost your likers.

Monitor your personal branding effort. This is an important step to help you grow your brand. Try to find what your audiences like from you and think of you. Knowing the posts that they want from you will boost your like and visibility. Set Google alerts and track all your social media for comments that will give you hint!

Personal Brand Identity

(unique characteristics that differentiate you)

Personal Brand Positioning

Self presentation, verbal disclosure and actions

presented through marketing efforts

Personal Brand Image Assessment

How people see you

*has been approved by the subject