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How to Create Infographics That Get Noticed
in the right way
© 2015 TTMS, Inc./The Word Factory @word_factory
What’re we doing here?
What we love (and hate) about infographics
How to build better infographics
#IFCADC @word_factory
“The definition of insanity is doing
the same thing over and over again but expecting
different results.”
Albert Einstein (maybe)
#IFCADC @word_factory
Known Issues
Difficult to consume (usually too long)
Provide too little or too much data
Include little or no attribution
Lack narrative and pay-off/take-away
Don’t support business or customer needs#IFCADC @word_factory
4 Traits of Effective Infographics
1. Fulfill a business objective and customer need
2. Provide just enough cited data and/or actionable information to tell the story
3. Are designed intentionally for reading, not just “responsive” or mobile-friendly
4. Include branding (duh!) and social sharing#IFCADC @word_factory
Effective infographics tell a great
story with a few well-chosen
words and images.
#IFCADC @word_factory
Planning: Big Picture1. Objective — what’s the business value? 2. Audience — who are you writing this for? 3. Purpose — what should we think, feel, do? 4. Distribution — what channels will you use? 5. Marketing — what branding, search and social
requirements are needed? 6. Take-away/call to action — what’s the most
important thing we should know?#IFCADC @word_factory
The most important question:
Is an infographic the best way to tell this story?
#IFCADC @word_factory
Planning: Creative
1. Brainstorm narrative. 2. Gather data. 3. Map narrative arcs. 4. Tell the best story.
#IFCADC @word_factory
Planning: Relevance
Not all info is created equal.
Limit data and explanations to the fewest number absolutely necessary to tell the best story.
#IFCADC @word_factory
Planning: Credibility & Trust
Data must be credible.
Properly cite sources (linked if possible) and use the most recent information.
#IFCADC @word_factory
Planning: Accuracy
Graphics must tell the correct story.
Do the math, generate accurate proportions and make the story clear.
#IFCADC @word_factory
Planning: Usability & ValueDesign for consumption.
Develop an easy-to-read layout that works on all devices and is scroll-friendly.
#IFCADC @word_factory
Planning: Branding & More
Bake in branding, CTA and required graphical elements
Don’t forget SEO & social sharing
#IFCADC @word_factory
Big Take-Aways
Infographics require as much planning and research as a quality article or white paper.
Budget accordingly.
#IFCADC @word_factory
Thank You!Follow me on Twitter: @word_factory
Email me: [email protected]
Read our blog: thewordfactory.com/blog
Get the handout: http://bit.ly/IFCAInfographicTips
© 2015 TTMS, Inc./The Word Factory