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Welcome!• Admin Stuff• Please type in your questions along the way• Audio/video check?• Screenshots? Yes! [Jing]• Please type in your questions along the way• Slide deck on Slideshare
http://bit.ly/doylebuehler20
•Digital Leadership: How to be at the forefront of digital transformation•Entrepreneurship: How to grow a remarkable online ecosystem, business and sales, •Education: Learning the skills of Digital Strategy, Business Planning & Entrepreneurship
Hello, I’m Doyle Buehler
#OwnOnline
How I spent $250,000+ on a website
#ownonline
What Am I Here To Talk About?• Talkin’ Bout Visuals & Pictures & Images…• Help you find the “focus” • Help you action what you need to do• Help you implement
What You Will Find Out TodayWhat may be holding you back with social media visualsWhat you can do differentlyHow to build a visual blueprint for a strong digital ecosystem on social media through Visuals
I’m Giving Away A Paperback Copy of My Book on Digital Leadership - “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online”
For the BEST Question OR Your BIGGEST Challenge of Online
Just Tweet! @doylebuehler #ownonline @SEMrush
The Book on Digital Leadership for Businesses
Not Just About The Selfie
#ownonline @doylebuehler
Not About Cute Kittens
#ownonline @doylebuehler
Nor About Cute Babies
#ownonline @doylebuehler
It’s Not Just About The “Like” – It’s MORE About the
CONVERSATIONNeeded to Build
ACOMMUNITY
INFLUENCE To ACTION• Move your “audience” to your own lists and
own pages.• Not just about “engagement”• About INFLUENCE• WIIFM?• NOT just about “Likes”
The primary problems with Visuals?
…Google and other search engines can’t “see” pictures nor videos...yet…Most businesses don’t know where to start
“The use of images, videos, infographics, presentation and other visuals on all online digital channels to craft a graphical story around your key brand values and offerings ”
Visual Storytelling
Visual Storytelling?
What Do You Want To Achieve With Visuals?
• Elicit an EMOTION• Inspiration• Aspirations• Motivations• Provide VALUE!
A Picture Is Worth 1.3 Billion Users
Pictures From The Start
Visuals are processed 60,000 times faster than text by the human brain and 90% of information transmitted to the brain is visual. Humans evolved over millennia to respond to visual information long before their developed the ability to read text.
Why Use Images?
Source: http://www.socialmediaexaminer.com/5-psychology-tips-to-improve-your-social-media-posts
#1: Images Speak to Viewers
#2: Color Communicates
#3: Words Trigger Action
#4: Emotion Connects
#5: Conversation Engages
8 Key Elements of Visual Brand Storytelling
1. Design2. Persona3. Voice4. Relevance5. Personality6. Story7. Share Factor8. Branding
The BEST Content Visuals? • Your “VOICE”• Your Brand• From Content Plan?• To Whom? Persona• Are you delivering your value?• What do they WANT to HEAR?• What Does Your Content LOOK
Like?
What Types of Visuals To Create?
• Quote Graphics• Screen shots• Inspiration• Industry Tips• Infographics• Visual story• Post title Blocks• Collages• Word Art
• Post images• Powerpoint & Keynote Slides• Personal Photography• Behind the scenes• Original Designs• Your Brand Essence• Striking! Colours, Scenes• Comparisons• How To…• GIFs
@doylebuehler
#retailer2015 @eretailer@doylebuehler
What Channels Are You Going To CHOOSE TO Maximise Your Social Media Images?
#1: ______________________#2: ______________________
#ownonline @doylebuehler
Why Is Your Audience Important?
• Relevance• Keywords
Identify Your PersonaTARGET PERSONA: ________________________________________ Job title/Role: ____________________________________________ Typical challenge: _________________________________________ Needs Gap: ______________________________________________ Funnel position: __________________________________________ What she cares about: _____________________________________
Place your persona’s picture here and give her a name, to help your content team keep her top-of-mind.
“Your brand is what people say about you when you’re not around”
Branding• About Your Brand (not your baby)• Not Just a LOGO• Your Value – Your strategic architecture• Create alignment with visuals & Video• Your Pitch & Profile• Assessing & Expressing Your Brand
Building Your Brand is SMART
• Creates awareness of what we, as entrepreneurs stand for.
• Gives us opportunities to become liked and followed consistently.
• Elevates our credibility, because we embrace being ‘out there’ for the world to find.
• Allows us to gain trust – which ultimately leads to more business!
• It’s NOT just a logo!
Primary Visuals SEO• Filename – Keywords• SEO/Meta Tags (Yoast)• Description• Title• Caption (optional)• Descriptions• ALT text• Image Pages – individual URL• Post as a complete “post”
Hack The #Hashtag
Use 1-2 on Twitter & Facebook25-30 in Instagram
Research: http://www.tagsforlikes.com/
#hashtagsforlikes
#love #TagsForLikes.com #TagsForLikesApp #TFLers #tweegram #photooftheday #20likes #amazing #smile #follow4follow #like4like #look #instalike #igers #picoftheday #food #instadaily #instafollow #followme #girl #iphoneonly #instagood #bestoftheday #instacool #instago #all_shots #follow #webstagram #colorful #style #swag
What Types of Visuals Are You Using?
Links To Infographics
http://doy.li/1EhfakEhttp://doy.li/1Ehfhgjhttp://doy.li/1Ehfi3L
Visuals – “How To Create” Tools• http://visual.ly/• http://vizualize.me/• http://piktochart.com/
Image Creation Tools• https://snappa.io/• http://www.canva.com• http://www.visme.co/• Powerpoint (yes, Powerpoint)• Awesome Screen Shot (Chrome plugin)
Visuals – “Quote” App Tools• Type Overlay: http://wordswag.co/• Type Overlay: http://www.phon.to/• Type Overlay: Typorama• Watermark
http://ezywatermark.whizpool.com/
Other Tools For Visuals
• Chat Tool To Share http://www.kik.com/• Hashtags http://www.tagsforlikes.com/
Tools To Create Your Unique Colour Palette
• http://design-seeds.com/• http://blog.visme.co/color-psychology-in-mar
keting-the-ultimate-guide/
• http://pltts.me/• https://color.adobe.com/create/color-wheel/
Image Sources• https://pixabay.com• http://www.bigstockphotos.com• https://unsplash.com/• http://gratisography.com/
Mobile Visual Creation Apps
• VSCO Cam – https://vsco.co/vscocam• After Photo -
https://itunes.apple.com/ca/app/after-photo-add-caption-text/id640032822?mt=8
• Word Swag http://wordswag.co/
Remember• Use your branding, consistently in your images• Use a consistent style, so people know it
comes from you• Share from the social channel/network, as
well as from your site
Your Homework Notice!
Get On To It [Visuals]!
1. I will produce ____ images, every week2. It will be designed for (persona): ________________3. My first image will be about: ___________________4. My second image will be about: _________________5. My first infographic will be about: _______________6. I will use (tool) __________ to design my images
…Just Don’t Become A Dan Bilzerian
Don’t just stand there staring…
Where to go for more help?• Let’s connect on Twitter, Linkedin, Facebook –
Just search ‘Doyle Buehler’ @doylebuehler• Need any Tips? Please email me with ANY
questions [email protected]• Call me +61 413 106 880 (Australia)• Call me +1 403 616 0273 (Canada/US) #OwnOnline
Webinar ResourcesResources & Ideas
www.thedigitaldelusion.com/semrush
Slide Deck on Slideshare.netbit.ly/doylebuehler20
Join The Online Inner Circle Facebook Group: https://www.facebook.com/groups/onlineinnercircle
The End of The Story?It’s more about the conversation, the community, as well as the connections that you make through VISUALS & IMAGES
The conversion is the result of having a strategy, having a process, and having all of the pieces in place for your audience to SEE.
http://www.linkedin.com/in/doylebuehler
https://www.facebook.com/doyle.buehler
http://www.twitter.com/doylebuehler
http://www.instagram.com/doylebuehler
http://www.youtube.com/user/doylebuehler
Please Find & Follow Me On Social
Your Social Media Leadership Challenge
