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#VYwebinar
How to Deliver Personalized Buyer Experiences with Video
SEPTEMBER 3, 2015
Rachel BalikProduct Marketing Manager
Demand Base
Jon SpenceleyMarketing Manager
Vidyard
Today’s Speakers
#VYwebinar
Agenda
#VYwebinar
! Why ABM?
! Developing an ABM strategy
! Building a target account list
! The benefit of ABM personalization strategy
! Creating personalized video
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93% of B2B marketers use content marketing
42% of B2B marketers trust that their efforts are effective
*B2B Content Marketing: 2014 Benchmarks, Budgets and Trends –CMI and MarketingProfs
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The hard truth
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//F Boost in Sales pipeline
Increase in page views by target companies0G
Longer than avg. time on site1*22$
Higher than benchmark click-through rates0G
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Increase in page views by target companies0G
Longer than avg. time on site1*22$
Higher than benchmark click-through rates0G
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0*6%*,9)$8,./$)($%#&'()*+,-*.,()
! A(1+"$/*5#$*+'($2##)$0(6%*):$)*6#$,4$8#$
8#&#$.*&9#.,)9$61+.,%+#$%#(%+#$*.$'*6#$
0(6%*):
B,":*&"$C(+,"*:
#VYwebinar
! !""#$%&'()*+,-*.,()#%+%/%).'#.(#.0%#1,"%(#,.'%+23#,)#*"",.,()#.(#.0%#
'$+*'0#'4&%%)3#,5%5#,)4+6",)7#)*/%'3#4(/$*)8#)*/%'3#+(7('3#%.45
! 9&(':#;)4&%",<+8#%)7*7,)73#"&*='#1,%=%&#,).(#1,%=,)7#<8#4&%*.,)7#*#
6),>6%#$%&'()*+,-%"#1,"%(#%?$%&,%)4%
! @()':#A%>6,&%'#B)(=+%"7%#(2#$%&'()*+,-*.,()#"%.*,+'3#6'%"#.(#<%#
4(/$+,4*.%"#C 6).,+#)(=D
9%&'()*+,-,)7#.0%#E,"%(
#VYwebinar
! !""#"$%#&'()*+,-*.,()$#+#/#).'$.($.0#$
'%+*'0$'1&##)$.($,)1&#*'#$1+,123.0&(450$
&*.#'
! !+'($*""#"$%#&'()*+,-*.,()$.($.0#$6,"#($
"4&,)5$%+*78*129$'0(:,)5$%&('%#1.'$)*/#$
&#%#*.#"+7$,)$2#7$/(/#).'
! ;#)#&*.#"$#)5*5#/#).$&*.,)5$(<$(6#&$=>?9$
()#$(<$(4&$0,50#'.$1*/%*,5)'$7#.$.($*$+*&5#$
*4",#)1#
@+(A4* BB@$C>DE
! !""#"$%#&'()*+,-*.,()$#+#/#).'$.($.0#$
'%+*'0$'1&##)$.($,)1&#*'#$1+,123.0&(450$
&*.#'
! !+'($*""#"$%#&'()*+,-*.,()$.($.0#$6,"#($
"4&,)5$%+*78*129$'0(:,)5$%&('%#1.'$)*/#$
&#%#*.#"+7$,)$2#7$/(/#).'
! ;#)#&*.#"$#)5*5#/#).$&*.,)5$(<$(6#&$=>?9$
()#$(<$(4&$0,50#'.$1*/%*,5)'$7#.$.($*$+*&5#$
*4",#)1#
@+(A4* BB@$C>DE
#VYwebinar
#VYwebinar
Questions?
SEPTEMBER 3, 2015
