How to Create a

Kick-Ass

Brand Identity

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What is branding?

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"Branding is what people say about youwhen you're not in the room."

- Jeff Bezos, CEO and Founder of Amazon

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Do you drive a BMWjust to get from A to B?

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A BMW can get you from A to B. But so can a second-hand Ford.

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Branding is something beyond thecharacteristics of a product,

beyond a logo or colour scheme.

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So what is it?

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7 Essential Characteristics of an

Effective Brand Identity

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1. The brand identity exists outsidethe product or market need.

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2. The brand identity has a distinctpersonality and style.

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3. The brand identity has a unique quality.

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4. The brand identity generatesfeelings and associations.

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5. The brand identity informs everycustomer interaction.

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6. The brand identity makescustomers think of

the brand, not the product.

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7. The brand identity is somethingpeople will happily pay

a premium for.

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How to Create a Kick-Ass Brand

Identity in 6 Easy Steps

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1. Where do you sit in your market?Who is your target audience?

What defines them?

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2. What's your mission statement?

What's your vision to change the lives ofyour customers?

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3. What makes you different?

Is it your product, or the way you deliver it?

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4. What's your essence?

What's the emotional appeal of your brand?

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5. What's your personality?

If your brand was a person, what would they be like?

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6. What's your message?

Can you tell the world what you're aboutin a few memorable words?

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Want to learn more about how to create

your brand identity?

Click on the link below for yourcomplete guide:

Creating a Kick-Ass Brand Identity in 6 Easy Steps

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