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© 2016 The Social Lights® LLC
How To Create A Highly Engaging Snapchat Story
© 2016 The Social Lights® LLC
Snapchat is boomin’…
© 2016 The Social Lights® LLC
Snapchat Stats150 million daily active users (more than Twitter)
1 billion+ Snaps are sent every day
41% of 18-34 year olds in the U.S. use Snapchat daily
10+ billion video views every day on Snapchat
© 2016 The Social Lights® LLC
Want to capture attention on
Snapchat?
© 2016 The Social Lights® LLC
Then you need to learn how to create
an engaging Snapchat Story.
© 2016 The Social Lights® LLC
These tips will make it much easier
to create better Snapchat Stories.
© 2016 The Social Lights® LLC
A (major) 🔑 to great Snapchat content is
understanding story structure.
© 2016 The Social Lights® LLC
What is a Snapchat Story?- Public photos or videos of up to 10 seconds in length.
- Snapchat Story content can be viewed for up to 24 hours after publishing before it expires and disappears.
© 2016 The Social Lights® LLC
Here’s how to structure your
Snapchat Story.
© 2016 The Social Lights® LLC
Snapchat Story StructureBeginning Where are you? What are you doing? Who are you?
Middle This is the core of your Snapchat Story and the main reason why you are doing a Snapchat Story.
EndEvery story must resolve. When your story has reached its conclusion, make sure you have a “sign off” Snap.
© 2016 The Social Lights® LLC
Story ModifiersSprinkle a few of these elements into your Snapchat Stories to make them more interesting.
• Jeopardy, conflict, and obstacles
• Humor
• Anticipation
• Surprise/reveal
• Participation
© 2016 The Social Lights® LLC
What should my Snapchat Story be
about?
© 2016 The Social Lights® LLC
Snapchat Story Content Ideas
© 2016 The Social Lights® LLC
Simply ask your audience for questions around a certain theme, then provide quick answers.
Q&A
© 2016 The Social Lights® LLC
The “takeover” of your Snapchat account could be from an influencer or an employee at your company. Takeovers are a great way to gain Snapchat followers, especially if the person taking over your Snapchat account tells their followers to follow you.
Takeover
© 2016 The Social Lights® LLC
Show people what life is like at your company, whether it’s how something gets made or going backstage at an event.
Behind-the-Scenes
© 2016 The Social Lights® LLC
We’re all a little curious what it’s like to live a day in someone else’s shoes. Take people on a day-in-the-life journey.
Day-in-the-Life
© 2016 The Social Lights® LLC
Giveaways are popular no matter the medium. If you’re launching a new product, you could share about the product and conclude with a link to enter a giveaway.
Giveaways
© 2016 The Social Lights® LLC
If you have a lot of local followers, do a scavenger hunt for a prize. When someone finds the prize, make sure you share a photo (with or without the winner) that lets people know the prize has been claimed.
Scavenger Hunt
© 2016 The Social Lights® LLC
Get to know your audience better by providing an entertaining way for them to share feedback.
Polls
© 2016 The Social Lights® LLC
1. Tell people you need help making a choice or want to know what they prefer.
2. Share all of the options. 3. Tell people to vote by screenshotting their
choice. 4. Introduce the options one by one with a photo
that lasts at least 6 seconds, ensuring people have enough time to take a screenshot.
How To Do a Poll
© 2016 The Social Lights® LLC
Teach people something new! Do a step-by-step tutorial through how something gets made. At the end of the Snapchat Story, provide the list of steps in a single Snap for people to screenshot.
Tutorials
© 2016 The Social Lights® LLC
Pose a question to your audience and request they share their own experience.
Question and Response
© 2016 The Social Lights® LLC
1. Try different story ideas. 2. Pay attention to what resonates
(what is the drop off in views from your first Snap to your last in a Story?).
3. Do more of what works.
Next Steps
© 2016 The Social Lights® LLC
Snap a photo of this to follow TheSocialLights
on Snapchat.
Want to Learn More?
Subscribe to The Social Lights’ blog for more social media tips.