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Creating a blog for your small hotel.
By Little Hotelier
THE ESSENTIAL GUIDE FOR SMALL ACCOMMODATION PROVIDERS
THIS SLIDESHARE WILL COVER
HOW TO START YOUR BLOG.
WHAT A GREAT BLOG POST INCLUDES.
7 TIPS & TRICKS FOR SMALL HOTELS.
INCREASING YOUR BOOKINGS THROUGH BLOGGING.
How to start your blog
A BLOG PAGE TO YOUR OWN WEBSITE, DON’T HOST IT
ELSEWHERE
WWW.YOURWEBSITE.COM/BLOG
#1 ADD YOUR OWN BLOG URL
1. What are their interests?
2. What attracts them to your area?
3. Why does tourism thrive in your
area?
4. What activities are they most
interested in?
5. What about your property appealed
to your past customers?
#2 RESEARCH YOUR TARGET GUEST
1. Plan to post 1 blog a week
2. Brainstorm topics a month in advance
3. & Don’t fret if you are too busy to post…
Simply start again when you have the time to do so!
#3 PLAN!
1. Include your location
2. Your type of hotel eg. bed & breakfast
3. Activities you offer
4. What your typical guest would be
searching for in terms of travel
EG. “Romantic holiday London”
#4 CREATE A LIST OF KEYWORDS
HOW TO CONDUCT KEYWORD RESEARCH CLICK HERE
CONTENT THAT APPEALS TO YOUR GUEST.
A GREAT BLOG POST =
1
2
3
4
SHORT (APPROXIMATELY 500 WORDS).
USES GREAT IMAGES & RIGHT KEYWORDS.
HAS A CALL TO ACTION Eg. BOOK NOW!
7 Blogging Tips and Tricks
#1 OPTIMISE YOUR BLOG URL
Add your search terms to your blog URL but do not overuse
keywords or “keyword stuff” (Google is smarter than that!)
EG. www.yourhotel.com/blog/romantic-holiday-london/
#2 USE A CATCHY TITLE A short, catchy title that will grab your potential guest’s
attention and that relates to your blog post. 1. Approximately 6-8 words 2. Use at least one keyword Eg. Holiday 3. Use interesting adjectives Eg. Incredible 4. Use steps or numbers
EG. 10 Incredible Ideas for a Romantic Holiday in London
#3 CAPTIVATE YOUR GUEST IN THE FIRST SENTENCE The first sentence should draw your audience in immediately.
Make it short and to the point!
EG. “Thinking of ways to enjoy a romantic escape in the bustling city of
London? We’ve put together a list of 10 ideas that require very little effort
to do just that!”
#4 USE SECTION HEADERS
Image Source: Intelligent Travel Blog
A number of bold,
section headers within
your blog post will help
with readability and
engagement
#5 USE GREAT VISUALS Evoke emotions through
images. Make them
authentic to your blog post
and your property!
Image Source: 501 Places Blog
#6 USE INTERNAL LINKS Create links within your blog content to other blog posts and other pages in your website This helps your blog posts rank in Search!
Image Source: Uncorneremarket
#7 ENCOURAGE GUESTS TO SHARE ON SOCIAL MEDIA
1. Social sharing
means more reach!
2. This increases your
blog ranking in
search! Image Source: 48 Hours Blog
HOW TO GET BOOKED VIA YOUR BLOGS
ENCOURAGE BOOKINGS ON EVERY BLOG POST Add a Call to Action at the end of every post to encourage
bookings at your property EG. “Why not book your next romantic escape in London today”
Don’t have a direct booking button?
Click to see how you can transform your small hotel’s website into a booking magnet!
Thank you. Sign up to receive free tips just like these to help you
connect to your guests online
Thank you.