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How (and Why) to Become a Podcasting Master
Hello! My name isKerry O’Shea GorgoneLawyer, Podcaster, Speaker, Writer
You can find me at:@KerryGorgone
KerryGorgone.com
MarketingProfs.com/podcasts
My current podcast…
MarketingProfs.com/podcasts
My first podcast…
Baby Time podcast, 2005
Agenda
Podcast listenin
g audienc
e
Creating a podcast is easy
Making a podcast
successful (best practices)
Download key takeaways
Think about it…
Think about it…
What is Podcasting?
On-demand radio!
Subscribers receive notifications via RSS iTunes E-mail
Agenda
Podcast listenin
g audienc
e
Creating a podcast is easy
Making a podcast
successful (best practices)
1.THE PODCAST
LISTENING AUDIENCEis GROWING, VALUABLE, and MEASURABLE
The podcast audience is GROWING
Source:
89,000,00033% of Americans? That’s 89 million people!
Source:
The podcast audience is VALUABLE
Source:
Why Podcast?
Why Podcast?
Podcasting can build brand awareness and improve sentiment
Why Podcast?
You can reimagine podcast content
Podcasting drives conversions
Go beyond basic podcast metrics (downloads)
Podcasting drives traffic
Monitor website analytics
Podcasting can drive sales
Track URLs and codes, and compare coupon codes offered and redeemed
Agenda
Podcast listenin
g audienc
e
Creating a podcast is easy
Making a podcast
successful (best practices)
2.CREATING A PODCAST
is EASY
All you really need is a mobile app
iPhone app for podcasting
Boss Jock Studiobossjockstudio.com
Android (and iOS) app for podcasting
Spreaker Studiospreaker.com
Or get some equipment for higher sound quality
Podcasting Software
Camtasia (Mac/Windows)Software for recording and editing audio and video
Audacity (Mac/Windows)Free audio editing software
Audio Hijack (Mac)Capture audio from the other side of a Skype call
Place your screenshot here
It looks intimidating…But Camtasia is surprisingly user-friendly!
VoIP for Interviews
SkypeSkype.com
Hosting Your Podcast
Some hosting options to consider:
How to Post your Podcast
Podcast plugin (WordPress, Blbrry, Libsyn,
etc.)
Your moment of zen…
Agenda
Podcast listenin
g audienc
e
Creating a podcast is easy
Making a podcast
successful (best practices)
3.You can make your podcast successful
through PLANNING and PROMOTION
Brainstorm topics
Your Goals
What Audience
Needs
What You Care
About (a lot)
YourIdeal Topic
Consider your audience
Podcasts with great topics
Podcasts with great topics
Podcasts with great topics
Podcasts with great topics
What’s your topic?What could YOU talk about that would get people excited for each new episode?
Your Goals
What Audience
Needs
What You Care
About (a lot)
YourIdeal Topic
Let’s practice!
Plan and prepare
“Give me six hours to chop
down a tree and I will spend the first four sharpening the
axe.
~ Abraham Lincoln
Choose a format
One-man show10- to 20-minute episodes
Two-man show30- to 40-minute episodes
Interview show30-minute episodes
Interview show45- to 50-minute episodes
Know what you can handle.You don’t want to burn out!
Kittens make people happy.Podcasting should make YOU happy.
Podcasting is like cooking:It goes more smoothly if you gather all the ingredients before you start!
Planning Tools
TrelloTrack the status of your tasks on virtual pinboardd
ScheduleOnceEnable guests to schedule interviews, and automate email follow-up
Google DriveCreate and share your production schedule or calendar
Trello – for project management
Trello checklists
ScheduleOnce
Google Drive: Production Schedule
Listen to feedback
Recording: Best Practices
Find a quiet room Silence your phone Turn off notifications Email people instructions
Promote your podcast
Promoting your Podcast
Optimize for search
Promoting your Podcast
Transcribe: It’s good for SEO!
Promoting your Podcast
Use social media
Create an image for each post!
Promoting your Podcast
Use email
Promoting your Podcast
Reviews
15% of marketerscurrently podcast
100% of youcan do it now!
30% of marketershave plans to start podcasting within 12 months
You can do this!
Start podcasting!
Presentation HandoutDownload key takeaways
