How three retail brands conquered their email

marketing challenges to increase sales

Katie FinchSales Manager

Tom HowesSenior Business Development

Manager

• 3 retail case studies

• Tips for increasing customer engagement

• Questions

• Group Activity

What we’ll cover today

Data

Conversion

Engagement

• More control and flexibility

• Increase return from email

• Improve open to click rate

• Hitting the inbox at the right time using Intelligent Time Sending

• Using what you know about your recipients to create relevant content

The Result•69% increase in ROI

•Exceeded revenue target

•Highest send to a friend

•Highest open to click rate

16k Entries10k Unique16k Entries10k Unique

The Result:

• Increase online sales

• Better compete in a crowded online marketplace

• Develop a marketing strategy that worked with other marketing channels

• Introduce and optimise new features

• Align all the social media sites to feed directly into their email marketing activity

• Keep sign of the customer journey through all channels

The Result•Uplift of 2% in open rates•Click through rates of 15%

Which meant…•ROI of 1000%•Sales increasing by 100% year on year.

1. Capture data more effectively and create targeted campaigns as a result

2. Align all your digital channels to feed directly into their email marketing 

3. Strong Welcome Campaigns

4. Create customer personas

• Who are your customers?

• Use customer data to build rich personas

• Gender, birthday, location

• Categories, brands, online or in store

• Email or SMS

5. Identify key performance indicators to measure success

• Measure KPIs against your platform functionality and make them scalable

• Don’t be afraid to try new things

Thanks for listening…

…any questions?

Group Activity

• Groups of 10• Pick a scribe• Follow the instructions• Prize for the winning group!

Come and speak to Pure360…

• Stand C72• Tweet us @Pure360• www.pure360.com