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Ron Conway, Mayor Ed Lee, and sf.citi getting out the vote
Push Video Audience to a Greater Cause
Hit The Streets
Retargeting vs Top-of-Funnel Ads
Retargeting ads are activity-based:
Top-of-funnel is demographic-based:
How The San Francisco Tech Community
Is Rallying To Pass Prop E
BUILDING A MOVEMENTTHROUGH SOCIAL MEDIA
www.sfciti.com www.bringruckus.comMARKETING
www.kidbombay.comDESIGN
Bringing Down SOPA
2,400,000TWEETS
115,000SITES PROTESTED
87,000STOP SOPA AVATARS
1BILL STOPPED
Problem
Collective Action
Protest Peaks
Results
The internet community came together and stopped SOPA.
Ed Lee For Mayor
Ed Lee 2 Legit 2 Quit
NY Times TIME
Proposition E
Our Video: Imagine a Smarter San Francisco
Innovation
Imagine A Smarter SF
Get The Video Out There
STOP SOPA
Four Part Media Plan1.
2.
3.
4.
100,000YOUTUBE VIEWS
= 30,000SITE VISITORS
&
INFLUENCERS
YOUTUBE ADS
PRESS
TWITTER ADS
Bringing Down SOPA
2,400,000TWEETS
115,000SITES PROTESTED
87,000STOP SOPA AVATARS
1BILL STOPPED
Problem
Collective Action
Protest Peaks
Results
The internet community came together and stopped SOPA.
Ed Lee For Mayor
Ed Lee 2 Legit 2 Quit
NY Times TIME
Proposition E
Our Video: Imagine a Smarter San Francisco
Innovation
Imagine A Smarter SF
Get The Video Out There
STOP SOPA
Four Part Media Plan1.
2.
3.
4.
100,000YOUTUBE VIEWS
= 30,000SITE VISITORS
&
INFLUENCERS
YOUTUBE ADS
PRESS
TWITTER ADS
Ron Conway, Mayor Ed Lee, and sf.citi getting out the vote
Push Video Audience to a Greater Cause
Hit The Streets
Retargeting vs Top-of-Funnel Ads
Retargeting ads are activity-based:
Top-of-funnel is demographic-based:
How The San Francisco Tech Community
Is Rallying To Pass Prop E
BUILDING A MOVEMENTTHROUGH SOCIAL MEDIA
www.sfciti.com www.bringruckus.comMARKETING
www.kidbombay.comDESIGN
