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The community managers from Whole Foods, REI, Discover, LinkedIn, Kum & Go, National Instruments, HomeAway and Brooks Brothers offer advice about making great social experiences that build lasting relationships.
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We asked Community Managers
from today’s biggest brands:
“How do you help your company
#staysocial?
Just take it one post at a time. Unless you can use a macro to knock out a few at once... #worksmarternotharder.
-Ashley Minervini, Brooks Brothers
“
”
HomeAway stays social by connecting with our audience and using visual content to inspire fans to create travel memories with their family.
-MAirin heArd, homeAwAy
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”
I help @wholefoods stay social by joining in community conversation. Being part of the conversation connects us to the pulse of the brand.
-nikki newMAn, whole foods
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”
As you can imagine, monitoring our social channels 24 hours a day can be a bit challenging, which is why we have team members distributed across multiple time zones. This does allow us to get some sleep as individuals, even though the internet never does.
-derek hoMAnn, linkedin
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”
It’s all about connecting, inspiring & representing REI’s values … So naturally, I need to play outside as often as possible.
-kelly wAlsh, rei
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My personal mantra for success on social: be consistent. Build a community through meaningful content and conversation.
-kAtie CArroll, linkedin
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”
You’re an integral part of a brand’s story. Take the opportunity to make the story worthwhile.
-CAitlin Greenwood, spredfAst
“”
When you feel overwhelmed, go back to the basics of simply interacting with people. It’ll remind you why you love your job.
-Mike teMPleton, kum & Go
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”
Best part of my job = helping people thru social. It’s such a captivating & personal way to stay connected to our card members.
-MirAndA Johnson, disCoVer
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There’s nothing quite like making someone’s day via social service. Simply the best!
-hilAry Allred, disCoVer
“”
I love learning! Knowledge is a powerful tool. Keep up with the latest news and 411 by viewing your social streams daily.
-robin burt, disCoVer
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Then we asked our community on Twitter the same question. Here is what they had to say:
Happy Community Manager Appreciation Day!
How do you help your brand #staysocial? Tweet us at @spredfast to let us know.
#staysocial
