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How SEO Works & How Social Media Helps
Agenda
How Search Engines Work
How Social Media Affects SEO
What’s New in SEO
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Q&A
Please hold questions until the end!
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About Me
Coding since 1986Creating websites
since 1997Working in e-
commerce since 2005
Marketing MBA
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SEO101
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SEO 101
SEO101
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1) Technical2) On-Page3) Off-Page
SEO101
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1) TECHNICAL
SEO101
Google does data entry with your website
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INDEXING
SEO101
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SEO101
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SEO101
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Don’t Confuse Google
?
SEO101
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2) ON-PAGE
SEO101
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Keywords
On-Page: Keywords
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http://adwords.google.com
KEYWORD RESEARCH
Write this down!
“Keyword Planner” Tool
(No ad purchase required to use the “Keyword Planner” tool)
On-Page: Keywords
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KEYWORD RESEARCH
SEO101
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ContentOrganization
On-Page: Organization
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On-Page: Organization
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Each product or service needs its own page.
On-Page: Organization
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ONE Phrase
per Page
SEO101
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OngoingContent
On-Page: Content
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Content Goals
1. Expand site size2. Keep site fresh3. Use different keyword
variations4. Obtain links & social
shares
On-Page: Content
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BLOG RELIGIOUSLY.
(Blog must be on your own website, not on something like Blogspot.com)
Content Goals 1 & 2: Size & Freshness
On-Page: Content
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More articles = More traffic
Source: Hubspot
Content Goals 1 & 2: Size & Freshness
On-Page: Content
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If your blog impresses
humans, the search rankings
will follow
WRITE AWESOME CONTENT
Content Goal #4: Links & Shares
On-Page: Content
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This is what will happen.
Actual Case Study
SEO101
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3) OFF-PAGE
SEO101
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Links
Off-Page: Links
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Off-Page: Links
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RELEVANT&
REPUTABLE
NOT JUST ABOUT QUANTITY
Off-Page: Links
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If your blog impresses humans, the LINKS will
follow
WRITE AWESOME CONTENT
SEO101
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Social Media
Off-Page: Social
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Off-Page: Social
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Social, Social, Social!7 of the top 8!
Off-Page: Social
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Off-Page: Links
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The SOCIAL SIGNALS will follow
WRITE AWESOME CONTENT
SEO101
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LATESTTRENDS
What the PLUS?!?
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SEO in 2014
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1) Authorship
2) Local
Authorship
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Jump ahead of hundreds of millions of pages using Authorship!
http://plus.google.com/authorship
Write this down!
Local
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SEO101
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RECAP
Recap: The Framework
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Technical Clean, proper
code
On-Page Keyword
Research Drilldown Pages ONE Phrase/Pg Ongoing
Content
Off-Page Links Social Media
(G+!)
Trends Authorship
(G+!) Local (G+!)
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