Results You Must Expect From SEO

Search engine optimization (SEO) is a crucial medium to grow your site’s visitors, vis-a-vis, your

customers. SEO is a vast topic in itself and covers various parameters for ranking your website on

SERP (Search Engine Result Page). While looking for optimizing your website, you will come

across many SEO companies making tall claims. You must be aware of these SEO firms who will

give you false hope of delivering quick SEO results.

SEO is a long term process of improving your website's ranking. It becomes important to gauge

exactly what results to expect from SEO. Set realistic goals from SEO firm to avoid disappointment

at the end. Analysis of your expectation will help you to stay focused and avoid falling into the traps

of unrealistic marketing claims from SEO companies. Before setting your SEO goals, you should

consider the 3 points which are mentioned below.

1. The Current State of Your Website

Depending on the state of the website, your SEO results will vary. If you are starting your SEO

work from a scratch, any result will be good for you. Under these circumstances, you can achieve

big results for little effort. On the other hand, if your website is already working on SEO

parameters, more efforts are needed to push it further. Rely on updating your website with high

quality content at regular interval to gain maximum visitors. Tap various promotion opportunities

by reaching to other websites in your field.

2. Online Representation of Your Website

Rising higher on SERP for your keywords is something which every website aims at. Ranking high

for your favorite keyword which everyone is looking for will take time. The total time taken to rank

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Results You Must Expect From SEO

for that particular keyword depends on various factors. Total time consumed will be dependent on

the time and efforts which other sites in the same industry are putting. Though, it is not possible to

get all the factors just by looking at the websites of your competitors, it will surely give you an idea.

Through proper analysis, you will come to know the amount of efforts you will have to put in order

to be listed alongside (or above) them.

3. What is Your Current & Future SEO Strategy For Your Website

The current SEO strategy which you are following and the proposed SEO strategy which you are

planning to adopt will affect your website ranking in a big way. You want to gain quick results with

relevant keywords selection and implementing right SEO strategy. The two most important ways to

improve your SEO results are through publishing content related to the keywords/search terms or

through acquiring links from other websites (backlinks). These two strategy works best for

improving the position of your website on SERPs.

Stay Away From Unrealistic Claims

Do not get carried away with the false claims made by various SEO companies. Someone boasting

instant results and guaranteed number-one rankings for your chosen keywords should be avoided.

You must understand that SEO is a long term process and it takes months and even years to see real

results. It is possible to attain quick results but these results are often unsustainable and might lead

to penalization of your website.

Though it is not easy to predict the results from SEO, right implementation of SEO activities will

lead to improvement in your website ranking. Regular publishing of great content, engaging with

your existing customers, customers, introducing yourself to others in the market will bring positive

results in your website's ranking. SEO is a long-term and ongoing project where results cannot be

achieved overnight. Stay motivated and continue doing what is right for your website ranking and

business growth.

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