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As marketers, we want to focus on reaching the right audience, promoting our content, and building partnerships. Managing a team of writers can be time consuming and writing consistent content can very time consuming for a small team. In this webinar, we'll dive into detail on how we plan, order, edit, and publish our content. Watch this webinar here: http://cc.readytalk.com/play?id=9btnj0
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The new way to create original content
How Scripted Uses
How we scale our own content initiatives with a small team
Who We Are
Eric MacCollMarketing [email protected]
Nicole KarlisContent [email protected]
The new way to create original content
What We’re Covering1. Setting goals for your content marketing.
2. Determining what content to outsource.
3. Order high-quality content through the Scripted dashboard and the WordPress plugin.
The new way to create original content
The new way to create original content
WHY YOU’RE HERE!
Writing is hard. You don’t have time.
You don’t have the resources.
The new way to create original content
You Want to Succeed
Drive more leads and salesEducate customers
Create thought leadershipOffer valuable content
The new way to create original content
What Are Your Content Goals?
The new way to create original content
Knowing What to Write
Awareness
ValidateClose
The new way to create original content
Develop Topics + ThemesNovember: Audience Development
December: Content PlanningJanuary: Content & Sales
The new way to create original content
Timeline
3 weeks
Editorial calendar meeting/brainstorm
Order Content on Scripted
Edit, add images, links, formatting
Publish articles!
The new way to create original content
Outsourcing Content
Thought LeadershipLong-Form
Trends/Newsworthy
Evergreen
The new way to create original content
The Pyramid of Written ContentIdeas, research, and theme must come from internal team, CEO, founders. Expand/Edit piece can be outsourced.
White Papers and ebooks can be outsourced, but require more outlines and structure from brands.
Responding to news is essential. Outsource for latest trends; day-of responses need quicker turnaround.
Most content can be written and researched by outsourced writers.
The new way to create original content
How to Use Scripted Dashboard
Let’s take a tour!
The new way to create original content
Results from Using Scripted
The new way to create original content
Build Our Distribution
The new way to create original content
Build Our Distribution
The new way to create original content
Interview Thought Leaders
The new way to create original content
Grow Your Subscribers
35% growth per month
The new way to create original content
Better SEO + Indexing
The new way to create original content
Better SEO + Indexing
The new way to create original content
Summary/Conclusion!1. It saves us time.
2. It helps us focus on higher-level goals.
3. It allows us to focus more on promoting content.
Using Scripted is an essential tool to our content program.
