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Wellsites / My Dental Marketing• Wellsites (est.2009)• My Dental Marketing (rebranding 2015)• Dental and Medical marketing specialists• 75% Dental / 25% Health and Medical• Worked with over 300 practices
Carolyn Dean• Founder and director of Wellsites and My Dental
Marketing• Over 21 years in IT marketing and sales• Background in blue chip IT vendors• 10 years specialising in health, medical and dental• Speaker and author
ProblemsDentists are struggling more than ever:• More dentists than ever• Large corporates• Preferred providers (Insurance)
Opportunities• Know they need to start marketing• Have marketing budgets• They know the details of every
one of their customers!• Can’t compete on price, want to
add value
Other Health • More marketing dollars than allied
health• Want long term customers• More competitive• Larger practices• Easier to work with (less gate keepers)
Restaurant Offers• Patient Reactivation• Birthdays• Referral Bonus• New patient promos• Whole list promo – “thanks
we appreciate your custom”
Restaurant Offers• “Free meal” = gift• “Percentage off bill” = promo• Make it look like a gift of
thanks
Approaching a dentist• Larger practice (not solo dentist)• Avoid dental corporates / chains • Practice owner vs. practice manager• Very very busy• Meet out of hours
Approaching a dentist• Make it personal• Drop in & say “hello”• Personalised letter • Invitation to meet you /have a
meal
Approaching a dentist• Approach with the whole offer – Your offer– Example postcard– Example EDM
• Think about costs (printing etc.)• Who pays for what
When to walk away• They will either see the
value or not• You will know quickly• Don’t waste time trying to
convince them
Dental Corporates – Avoid these • Primary Dental• Dental Care Network• Dental Partners / Lumino• No Gaps Dental• Dental Corp / Bupa• Pacific Smiles Group• 1300 smiles
Thank You • Carolyn Dean • 02 9410 1507• [email protected]• www.wellsites.com.au• www.mydentalmarketing.com.au