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HOW TECHNOLOGY WILL IMPACT OUR FUTURE
shift2020.com
#shift2020@mtrends
Digital Transformation
# digital technology infrastructure
# the rise of the platforms
# the sharing economy
# age of the customer
# new generation of entrepreneurs
# a mobile-centric world
# speed of innovation
# new business models
# big data
# smart partnerships
# digital technology infrastructure
# the rise of the platforms
22"
“All$told,$they$found$that$for$every$1$percent$increase$in$the$number$of$Airbnb$bookings,$
there$is$a$.05$percent$decrease$in$hotel$revenue”$
!Study!by!Boston!University!
Hotel!Industry!Loses!Revenues!!As!Airbnb!Grows!
# the sharing economy
Condé Nast Invests in e/m-Commerce
Condé Nast Invests in e/m-Commerce
# age of the customer
Condé Nast Invests in e/m-Commerce
Condé Nast Invests in e/m-Commerce
# new generation of entrepreneurs
The WOW Generation
# big data
PHOTO ILLUSTRATIONS BY LEANDRO CASTELAO / ANIMATIONS BY ALEJO ACCINI
PHOTO ILLUSTRATIONS BY LEANDRO CASTELAO / ANIMATIONS BY ALEJO ACCINI
# a mobile-centric world
# speed of innovation #new business models
Images by @ericsterman
Images by @ericsterman
# smart partnerships
+
Helping Airbnb’s community of hosts and guests conserve energy and continue to have a positive
impact on their local environments
=
Condé Nast Invests in e/m-Commerce
Internet of Things
IoT / IoE
Internet of Things
Images by @ericsterman
Retail
Image © by Christoffer Rudquis fro Wired UK Magazine
Wearables
Images by @ericsterman
TAKEAWAYS
# Mobile 1st!
# On-screen user experience is key
# Omni-channel
# Multi-screen - DON’T FAIL!
# Enhance real-world user-experiences
# Data - ask the right questions
# Smart partnerships
# Think BaaS / CaaS / AaaS
