How Marketers Can Take Advantage of the Visual Web

Brand Innovators MegaTrends // September 30, 2015!

THE RISE OF THE VISUAL WEB. AND HOW MARKETERS CAN TAKE ADVANTAGE OF IT

MASTERCLASSING, LOS ANGELES !OCTOBER 6, 2015 !


HELLO. MY NAME IS

BEN PLOMION

MasterClassing // October 5, 2015!


In-Image Ads

In-Screen Ads

THIS IS WHAT WE DO

Social Media Listening


NOW, ON TO THE STUDY…



WHAT IS THE VISUAL

WEB?



TAKEAWAY #1: VISUAL ARTS MATTER MOST



TAKEAWAY #2: MOBILE AND

SOCIAL ARE THE

DOMINANT CHANNELS



TAKEAWAY #3: PINTEREST AND

INSTAGRAM ARE THE DOMINANT PLATFORMS OF

THE VISUAL WEB



TAKEAWAY #4: IMAGE RECOGNITION IS KEY TO UNLOCK THE POTENTIAL OF THE VISUAL



TAKEAWAY #5: CUSTOM IMAGERY TRUMPS

STOCK PHOTOS VISUAL WEB



TAKEAWAY #6: VISUAL STORYTELLING

AND SOCIAL SHARING RULE THE FUTURE



TAKEAWAY #7: A WIDE GAP BETWEEN IMPORTANCE AND INVESTMENT


Brand Innovators MegaTrends // September 30, 2015!MasterClassing // October 5, 2015!

VIEW FROM GRUBHUB WE REALLY DON’T WANT CONSUMERS PHOTOGRAPHING DELIVERY FOOD IT’S NOT PRETTY

Brand Innovators MegaTrends // September 30, 2015!MasterClassing // October 5, 2015!

VIEW FROM 1-800-FLOWERS

“FOR US SEASONALITY IS KEY”

Brand Innovators MegaTrends // September 30, 2015!MasterClassing // October 5, 2015 !

VIEW FROM LEADING HOTELS

“WE WANT TO INCITE ACTION AFTER INSPIRATION”


THE VISUAL WEB IS HERE NOW.

ARE YOU READY?



GET THE RESEARCH TODAY GUMGUM.COM/VISUALWEB


http://insights.gumgum.com/guides-rise-of-the-visual-web?utm_campaign=Visual%20Web%20Study&utm_content=Ben%20Masterclassing%20Pres.&utm_medium=social&utm_source=slideshare

Marketing

How Marketers Can Take Advantage of the Visual Web