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Locals on Social Media: Your Online Champions
Sheila ScarboroughTourism Currents
Build an army of online
champions@SheilaS
@TourismCurrents#WYGovCon
@SheilaS@TourismCurrents#WYGovCon
Through their social networks, they can be
informal town ambassadors
Their credibility & reach can influence travel decisions
@SheilaS@TourismCurrents#WYGovCon
They can help answer online
visitor questions
@SheilaS@TourismCurrents#WYGovCon
There are different kinds
of locals@SheilaS
@TourismCurrents#WYGovCon
The “Local“ Local
@SheilaS@TourismCurrents#WYGovCon
The “Frequent Visitor“ Local
@SheilaS@TourismCurrents#WYGovCon
“Expat“ Locals
@SheilaS@TourismCurrents
#WYGovCon
Finding Social-Savvy
Locals@SheilaS
@TourismCurrents#WYGovCon
Please Note
Tech-savvy does not always mean savvy in
social communications@SheilaS
@TourismCurrents#WYGovCon
Go Where They Are!
Finding them onlineAsk your online networks
Creative GooglingInstagram hashtags: #yourtownsname
Twitter search & Twitter ListsFacebook Interests Lists & Groups
Pinterest searchLocal crafters on Etsy
@SheilaS@TourismCurrents#WYGovCon
Finding them offlineCoworking spaces
Wyoming Writers ConferenceWordcamp, Podcamp, hackathons
Meetup.orgTweetups
Host an event - bring them to youSpeak at their events
@SheilaS@TourismCurrents#WYGovCon
Often successful....
A photowalk or Instagram walk/tour
@SheilaS@TourismCurrents#WYGovCon
Thank You!Sheila ScarboroughTourism Currents