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How Local Businesses Can Take Advantage of Pokémon GO and Social Media
Kelsey Jones
@wonderwall7@StoryShout
About Me• I’m the Executive Editor at Search Engine Journal• I’m also a marketing consultant specializing in SEO,
social, and content. I just launched an agency specializing in journalism content for businesses
• Worked with brands like:
@wonderwall7@StoryShout
Key Takeaways• Businesses of all sizes can use
social media in local campaigns
• Becoming an early adopter can give you an advantage
• 75% of search in 2017 will be mobile
@wonderwall7@StoryShout
Before We Get Started…
• Know the platform before you market on it
• Avid users can sniff out posers
@wonderwall7@StoryShout
Pokémon Go and Other Local SocialActive Daily Users
• Pokémon Go: 30 million (08/2016)– At its peak: 45 million daily active users
• Facebook: 1.13 billion (06/2016)• Instagram: 300M• Snapchat: 60M in US & Canada (09/2016), 150M
worldwide@wonderwall7@StoryShout
Don’t Let Pokémon Go
EMBRACE THE NERDS • Can increase foot traffic by as
much as 80%• Set lures • Take advantage of gyms and
PokeStops
@wonderwall7@StoryShout
Don’t Let Pokémon Go• Deals based on teams:
Mystic, Valor, & Instinct• Meet-Ups With
Discounts• Yelp integration
https://twitter.com/nitrogen/status/752678308228132865 @wonderwall7@StoryShout
https://twitter.com/nitrogen/status/752678308228132865
Facebook It• See what users are
geotagging you in posts• Offer promos for
check-ins
@wonderwall7@StoryShout
Snapchat Local Tips
• Geofilters by event or location
• Content Repurposing
@wonderwall7@StoryShout
Get on The ‘GramGeotagging
@wonderwall7@StoryShout
• Interact with users and posts in your city, as well as your business
• Answer questions, follow users, and be sure to geotag all your posts as well
Get on The ‘GramCheck for Spelling Errors
@wonderwall7@StoryShout
• Instead of searching for brand-only mentions, look for hashtags
• Also look for misspellings of names & common terms or event name
• ModCloth isn’t just @modcloth. It’s also #modcloth, ModClothe, Mod Cloth
Image via Salesforce: https://goo.gl/bG4LA2
Get on The ‘Gram (& Twitter)Hashtags
@wonderwall7@StoryShout
Research a combo of local and industry
"slang" terms
## More on Hashtags ##• Search for local hashtags, and then pair them
with your target phrases (e.g. #marketing or #farmersmarket)
• Use search tools like Hashtagify • Be proactive with hashtag searching
@wonderwall7@StoryShout
Key Takeaways• Businesses of all sizes can use social media in local
campaigns to make an impact• Becoming an early adopter in social media strategy
can give you an advantage• 75% of search in 2017 will be mobile: it's time to
embrace mobile search and social.
@wonderwall7@StoryShout
Thank [email protected]
@wonderwall7/in/kelseychildress Leave a note if you add me
@wonderwall7@StoryShout
All images via Pixabay. Screenshots taken November 2016.
Additional Resources• 15 Businesses Taking Advantage of Pokémon Go:
goo.gl/6qUn7q• What Marketers Can Learn From Pokémon Go: goo.gl/t1lmXP• How to Market Your Business on Pokémon Go: goo.gl/0DzDFS
@wonderwall7@StoryShout
All images via Pixabay.