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Hope’s Client Success Case Study
A Webinar
Your presenters
Peter MessmerDirector + Growth
Zellie FriedmanEnterprise Client Success
I. Company Profiles
II. Goals & Objectives
III. Strategies
IV. Name that Dress Contest & Results
V. Share it to Win it Contest & Results
VI. Live Q&A
The Agenda
AddShoppersAddShoppers powers influencer marketing for over 10,000 brands worldwide including Hanes, NCR, Everlast, Internet Retailer Magazine, and The Economist.
● Co-founded by former online retailers in Charlotte, NC 4 years ago○ @ChadLedford & @West
● 15+ team members and growing!● When we’re not helping retailers find
their social influencers, we enjoy: ○ Pub Trivia○ Friday Office Brunch○ Charlotte Hornets Basketball○ Ping pong
About Hope’sHope's is one of the trendiest boutiques you'll find! They offer DAILY New Arrivals both online and in three retail store locations.
Working with the Savannah based Gauge Interactive team, the Hope’s & AddShoppers teams collaborated to set and execute on goals and objectives.
● Seamless integration with eCommerce store
● Influencer marketing focus
● Full on-site marketing suite in one platform
● Focus on ROI
● Analytics monitoring through easy to use dashboard
● Captures rich 1st party data
WhyAddShoppers
I. Capture more emails
II. Drive more sharing
III. High engagement with Contests ran directly on Social Networks, but needed:
A. Multi-network functionality
B. Traffic driven to shophopes.com
Goals & Objectives
Avg. Monthly Results
● Hope’s hadn’t previously run an on-site promotion or contest.
● Only ran contests on social media networks.
● Up until June 2015
12k
10k
8k
6k
4k
2k
Email Captures Social Shares
Contest 1Name that Dress App Used: Behavioral Targeting
Drive fans from social to shophopes.com Facebook & Twitter posts from the Hope’s account promote clicks through to site for $100 giveaway!
Capture EmailsTraffic that lands on site is served a targeted pop up modal that explains the contest, asks for their email, and...
Name that Dress Suggest a name for the dress for a chance to be featured on shophopes.com and win $100 giftcard.
1
2
3
How it Worked
Drive fans from social to shophopes.com Facebook & Twitter posts from the Hope’s account promote clicks through to site for $100 giveaway!
Capture EmailsTraffic that lands on site is served a targeted pop up modal that explains the contest, asks for their email, and...
Name that Dress Suggest a name for the dress for a chance to be featured on shophopes.com and win $100 giftcard.
1
2
3
How it Worked
Drive fans from social to shophopes.com Facebook & Twitter posts from the Hope’s account promote clicks through to site for $100 giveaway!
Capture EmailsTraffic that lands on site is served a targeted pop up modal that explains the contest, asks for their email, and...
Name that Dress Suggest a name for the dress for a chance to be featured on shophopes.com and win $100 giftcard.
1
2
3
How it Worked
● Ran 25 hours; July 30-31
● Only promoted on social
● 4,154 emails captured!(avg. emails captured in 1 month is less than 6,000)
● 1977% lift in email captures
Results
Contests 2 & 3Share to Win App Used: Contests & Giveaways
Drive site traffic and social followers to the contests Social posts and on-site pop-up bottom bars link to contest landing pages.
Collect Rich 1st Party DataParticipants login with Social or Email; allowing Hope’s to build their CRM with data like birthdays, location, gender, and more!
Share to WinParticipants share Hope’s products and each share counts as an entry to win a $100 gift card. This seeds social with deep links back to product detail pages on shophopes.com.
1
2
3
How They Worked
Drive site traffic and social followers to the contests Social posts and on-site pop-up bottom bars link to contest landing pages.
Collect Rich 1st Party DataParticipants login with Social or Email; allowing Hope’s to build their CRM with data like birthdays, location, gender, and more!
Share to WinParticipants share Hope’s products and each share counts as an entry to win a $100 gift card. This seeds social with deep links back to product detail pages on shophopes.com.
1
2
3
How They Worked
Drive site traffic and social followers to the contests Social posts and on-site pop-up bottom bars link to contest landing pages.
Collect Rich 1st Party DataParticipants login with Social or Email; allowing Hope’s to build their CRM with data like birthdays, location, gender, and more!
Share to WinParticipants share Hope’s products and each share counts as an entry to win a $100 gift card. This seeds social with deep links back to product detail pages on shophopes.com.
1
2
3
How They Worked
Results● Goal was to capture email addresses and get
products shared on social networks.● 1st Launch Lift:
○ 905% in Sharing; 51% Email Captures● 2nd Launch Lift:
○ 325% in Sharing; 31% Email Captures
Shares Email Captures Shares Email Captures
Share to Win 1: August 17-31 Share to Win 2: November 9-30
12k
10k
8k
6k
4k
2k
● Consider bringing Social Contests on-site so you have more control
● Integrate social into your on-site contests so you can capture more information about your participants.
Takeaways
[email protected]@AddShoppers
Additional Questions? Follow Up?
To learn more about AddShoppers, check out our trending resources: addshoppers.com/trending-resources
To register for a Live Demo check out our schedule:addshoppers.com/live-demo/
We help the world’s top brands market to their influencers.
[email protected]@TheBigCatSays
