How Builders and Remodelers Can Win the Online Marketing Game

Wes PowellPresident4TH Generation Homebuilder/Marketer

Spencer PowellInbound Marketing DirectorHubSpot Certified Professional

Follow Us: @BuilderFunnel

1. What is the Purpose of the Game?2. What are the Rules of the Game?3. What Skills/Tools are needed to Play the Game?4. Let’s Play!5. How can you Play to Win?6. How can you Get Better?

Agenda

Before we get started . . . .

Dave Kurlan’s idea: The selling process is like playing the game of baseball . . . .

What is the Purpose of the Game?

Revenue!

What Are the Rules of the Game?

Rule # 1What the ump (Google) says, goes.

What Are the Rules of the Game?

Rule # 2You must round all the bases and

touch them all to score (no short cuts).

What Are the Rules of the Game?

Rule #3All buyers must have a ZMOT

Rule #3: All buyers must have a ZMOT

What Are Some Rules of Thumb?

•Quality is more important than quantity

•Know your audience

•Know who YOU are

•SEO Best Practices

•Personalize

•Localize

•Get Social!

What Skills Do You Need to Play?Skills•Strategy/Planning•Writing•Design•Organization•Communication•Search Engine Optimization

What Tools Do You Need to Play?Tools•Website Analytics•Email Marketing•Social Media Scheduling/Monitoring•Lead Tracking•Blogging Platform•SEO Tool•Website Content Management System

Let’s Play Ball!

How do we get to First Base?

Create GREAT Content! (that your prospects are looking for)

Optimize Your Content (Search Engine Optimization)

5 Key Areas for Keywords•Page Title•URL•Blog Title•Meta Description•Body Text

Promote Your Content (Share it on social media)

You Made it to 1st Safely!

Quick Re-Cap•Create GREAT Content•Optimize Your Content•Share Your Content

How do we get to Second Base?

Convert Visits to Leads (You Need Premium Content)

Convert Visits to Leads

Convert Visits to Leads

Convert Visits to Leads

You Made it to 2nd!

Quick Re-Cap•Premium Content•Calls to Action•Landing Pages

How do we get to Third Base?

Nurture Leads into Opportunities (Leverage Email)

Nurture Leads into Opportunities (Need a Goal Step)

You Made it to 3rd Base!

Quick Re-Cap•Use Email•Have a Goal•Don’t Stop Emailing

How Do You Get Home and Score?You Need a Sales Process!

• Initial Phone Call: Engage, Build Rapport

• Home Visit

• Scope and Range Meeting (Deposit)

• Design

• Contract (Down Payment)

How Can You Play to Win?

Be consistent in your marketing and sales activities

How Can You Play to Win?

Ensure that all outbound marketing efforts are supported by inbound marketing efforts (remember

Rule #3: all buyers have a ZMOT)

How Can You Play to Win?

Make sure that you are competent in all the basics of the game: SEO, blogging, CTA’s, downloads, email nurturing, and social media promotion

-fine tuning your skill sets-put the tools in place

How Can You Play to Win?

Remember, a game is short, but the season is long. (strategy vs. tactics)

How Can You Play to Win?

Remember to double knot your cleats (don’t let the small things trip you up)

How Can You Get Better?Like baseball, it’s all about analyzing the stats!

How Can You Get Better?Like baseball, it’s all about analyzing the stats!

How Can You Get Started?

Schedule an Inbound Marketing Assessment with Wes

Go to www.builderfunnel.com right now to schedule!Or call 719-440-1395 (my cell)

Questions? Go to www.builderfunnel.com right now to schedule!

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