How Does SEO Help My Website

HOW DOES SEO HELP MY WEBSITE?AUGUST 18, 2016 11:30AMWEBINAR

PRESENTED BY: COLTON MILLER (@Hectick_C), SENIOR SEO STRATEGIST AT BOOSTABILITY.COMLED BY: SANI NIELSEN, COMMUNICATIONS MANAGER AT BOOSTABILITY.COM

http://boostability.com/

http://boostability.com/

“How does SEO help my website exactly?”

–question from @Boostability Twitter follower

SEO Helps your Website by…

SEO helps your website by…• Keeping you and your website

up to date. Over 230,000 new malware samples are create every

day.


up to date.

• Allowing your website to get rankings in the search engines.

Over 2.5 trillion gigabytes of data is created every

day.


up to date.


• Getting your website traffic from the search engines.

Over 40,000 search queries are searched every

second in Google, which translates to over roughly

3.5 billion searches per day.


up to date.



• Helping build brand and name association with keywords or topics.

85% of U.S. consumers say they would switch brands,

given comparable price and quality. (2015)


up to date.



• Helping build brand and name association with keywords or topics.

• Giving your website a chance to convert users. (Leads, Sales, Ads, Etc.)

Organic results are 8.5x more likely to be clicked on

than paid search results.

Keeping your Website up to

Date


Date• Keeps your site up to date

and safer from attacks.

The average website hack costs the small business

over $2,500 due to loss of time, opportunity and

business.




• Makes your content easier for search engines to crawl and index.

Google can crawl up to 10 pages every second.





• Allows your users use your site and content easier.

Over 55% of visitors spend less than and average of 15

seconds on a website.






• Ongoing maintenance and enhancement are always a priority.

Every year Google updates their algorithm around 5-600 times to help improve

results.






• Ongoing maintenance and other enhancements will always a priority.

• Helps you stay current with the best tactics and practices that are working at the time.

“Content is king, but marketing is queen, and

runs the household.”

-Gary Vaynerchuk

Getting your Website Better

Rankings


Rankings• You gain the chance to be

seen (Impressions) in the search engines for relevant keywords.

What is the purpose of the page? Is there a task or end

goal?

Would someone searching for “keyword” find your page

helpful?



seen in the search engines for relevant keywords.

• Your website can begin to get clicks from search terms.

Are they new users or have they visited before?

Do they go to other pages?

Are users finding the page helpful?



seen in the search engines for relevant keywords.

• Your website can begin to get clicks from search terms.

• Understand how the search engines view your website and its content.

Are you showing up for the right keywords?

Were you surprised by the keywords you showed up for?

Do you need to change your page to better suit your goal

keywords?

Getting your Website Traffic from the Search

Engines


Engines

• Optimizing your site for specific keywords and topics, will gain you targeted traffic. Key Factor: Intent


Engines

• Optimizing your site for keywords and topics, will gain your traffic from relevant search terms.

• Because search is a ‘pull’ vs ‘push’ type of marketing there is an established notion of trust.

Key Factor: Relevance


Engines


• Because search is a ‘pull’ vs ‘push’ type of marketing there is preexisting notion of trust.

• You can begin to gauge your users and get feedback around your product, service, content, or website.

Key Factor: Usability


Engines


• Because search is a ‘pull’ vs ‘push’ type of marketing there is typically a notion of trust.

• You can begin to gauge your users and get feedback around your product, service, content, or website.

• Increased traffic can help show the search engines you have a great website with great content.

Key Factor: Consistent

Increased Brand Association and

Conversions A brand for a company is like a reputation for a

person. You earn reputation by trying to do hard things

well.

-Jeff Bezos


Conversions• If users find your website due

to searching for something on the search engines they are likely to trust and remember your website which can increase conversion opportunities.

“Trust is built with consistency.”

-Lincoln Chafee




• Once users start to find your content they can begin to share it, which can create links, which help create authority and more portals for traffic.

“It's always about mindshare, not market

share.”

-Ron Johnson





• More conversion means your revenue opportunity for you and your website.

“Being good in business is the most fascinating kind of

art. Making money is art and working is art and

good business is the best art.”

-Andy Warhol





• More conversion means your revenue opportunity for you and your website.

• Users searched for something and found you, which makes you the expert.

“Expert: a man who makes three correct guesses

consecutively.”

-Laurence J. Peter

Optimization TipsContent


• Make your content easy to read and scan through



• Make content that is unique and useful




• Does you content answer questions? – It should!





• Regularly update or add to your content.






• Make sharable content, that is interesting and relevant.







• Be yourself, your content is just and extension of you.








• Create a content calendar








• Create a content calendar

Optimization TipsLinks


• Create or have an offsite content strategy.



• Don’t be afraid to build links (Directories, Comments, Testimonials)




• Use social media to help drive traffic and links





• Don’t forget to use #hashtags





• Don’t forget to use #hashtags• Create unique content

(Videos, Graphics, Data, Etc.)





• Don’t forget to use #hashtags• Create unique content

(Videos, Graphics, Data, Etc.)• Fix Broken Links





• Don’t forget to use #hashtags• Create unique content (Videos,

Graphics, Data, Etc.)• Fix Broken Links• If you are local get your

website into the top directories (Google My Business, Yellow Pages, Yelp)

Creation

Optimization

Ranking

Traffic

Sharing

Conversion

Just like anything of significant value, SEO takes time but can yield benefits over and

over again.

SEO Cycle

@Hectick_C

Visitwww.Boostability.com/Boost-U

for past webinars andto register for

our September webinar:HOW DO I KNOW IF MY

SEO IS WORKING?On Sept 8th

http://www.boostability.com/Boost-U

http://www.boostability.com/Boost-U

Marketing

How Does SEO Help My Website