How Do I Know If My SEO Is Working?

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HOW DO I KNOW IF MY SEO IS WORKING?

HOW DO I KNOW IF MY SEO IS WORKING?SEPTEMBER 8, 2016 11:30AM ESTWEBINAR

PRESENTED BY COLTON MILLER (@Hectick_C), SENIOR SEO STRATEGIST AT BOOSTABILITY.COM

How can I evaluate that my SEO strategy is working for me?question from @Boostability Twitter follower

WHAT TO EVALUATECrawl-ability and IndexingVisibility and RankingTraffic and Website UsageConversion and Sharing

CRAWL ABILITY AND INDEXINGThis is where you should start!Google Search ConsoleFind out critical errors on your website and its ability to be crawled by the search engines. Note: If your site has any trouble with being crawled or indexed, it is unlikely that you will see results in any other metrics. Ensuring your website is indexed is required before you can analyze the success of your website. Indexing should be your first concern. To learn how to index your website, visit www.Boostability.com/Boost-U Google Training for how to set up Google Search Console or request help with your website Submission through our Free SEO Tools links.

CRAWL ABILITY AND INDEXINGIs your website getting crawled regularly?

CRAWL ABILITY AND INDEXINGIs your website getting crawled regularly?Do the search engines index your website and content?

CRAWL ABILITY AND INDEXINGIs your website getting crawled regularly?Do the search engines index your website and content?Are there any site issues or errors that can be corrected?

CRAWL ABILITY AND INDEXINGIs your website getting crawled regularly?Do the search engines index your website and content?Are there any site issues or errors that can be corrected?Can you optimize anything to make using your website easier?

VISIBILITY AND RANKINGThese are some of the more initial metrics you want to look at when gauging SEO success. They represent the roads that help bring traffic to your website.SEMRushYou can find rankings and keywords that you may not have been aware you showed up for.

VISIBILITY AND RANKINGAre you showing up in the search engines for user queries?

VISIBILITY AND RANKINGAre you showing up in the search engines for user queries?What are the keywords your website is showing up for?

VISIBILITY AND RANKINGAre you showing up in the search engines for user queries?What are the keywords your website is showing up for?Is your website keyword rankings increasing or decreasing?

VISIBILITY AND RANKINGAre you showing up in the search engines for user queries?What are the keywords your website is showing up for?Is your website keyword rankings increasing or decreasing?Are there keywords that you rank for that surprise you?

TRAFFIC AND WEBSITE USAGEThese are the mid-phase metrics you want to evaluate to determine progress. They can show you how many people are reaching your site, where they are coming from and how they use your website.Google AnalyticsView your visitors and where they came from you can also see how they used your website.

TRAFFIC AND WEBSITE USAGEDo you have people reading your website?

TRAFFIC AND WEBSITE USAGEDo you have people reading your website?Where do the majority of your users come from? (Search engines, social media, direct, etc.)

TRAFFIC AND WEBSITE USAGEDo you have people reading your website?Where do the majority of your users come from? (Search engines, social media, direct, etc.)What are the most popular pages on your website?

TRAFFIC AND WEBSITE USAGEDo you have people reading your website?Where do the majority of your users come from? (Search engines, social media, direct, etc.)What are the most popular pages on your website?Is the traffic increasing day over day, week over week, month over month?

TRAFFIC AND WEBSITE USAGEDo you have people reading your website?Where do the majority of your users come from? (Search engines, social media, direct, etc.)What are the most popular pages on your website?Is the traffic increasing day over day, week over week, month over month?Do users engage with your website positively?

TRAFFIC AND WEBSITE USAGEDo you have people reading your website?Where do the majority of your users come from? (Search engines, social media, direct, etc.)What are the most popular pages on your website?Is the traffic increasing day over day, week over week, month over month?Do users engage with your website positively?Are they getting their intended experience from your website and accomplishing what they came to do or search for?

CONVERSION AND SHARINGThe final metric to try and measure the benefits of SEO is to analyze your conversions and share-ability. This comes down to your bottom line or goals you have for the website and if you are meeting, succeeding, or failing at them.Buzz Sumo Discover the best content related to your keywords to help you create or compare your content.

CONVERSION AND SHARINGDo you have goals defined for your website?What is the end goal?To sell?To inform?To entertain?

CONVERSION AND SHARINGDo you have goals defined for your website?Are you meeting your goals or objectives?

CONVERSION AND SHARINGDo you have goals defined for your website?Are you meeting your goals or objectives?Is your content getting shared?If not, why?If so, what type of content is most popular?Compare your content to other similar content that has been shared.

CONVERSION AND SHARINGDo you have goals defined for your website?Are you meeting your goals or objectives?Is your content getting shared?What can you do to improve your website or its content?Is this something your SEO is helping with?

TOOLS RECAPGoogle Analytics - for traffic and site usage dataTrafficUsageConversionsSharing

TOOLS RECAPGoogle Analytics - for traffic and site usage dataGoogle Search Console - for website crawlability, indexing, and visibilityCrawlabilityIndexingVisibilityImpressions

TOOLS RECAPGoogle Analytics - for traffic and site usage dataGoogle Search Console - for website crawlability, indexing, and visibilitySEMRush - for keyword and competition discovery toolVisibilityRankingSharingContent analysis

TOOLS RECAPGoogle Analytics - for traffic and site usage dataGoogle Search Console - for website crawlability, indexing, and visibilitySEMRush - for keyword and competition discovery toolBuzz Sumo - to compare your content to other content and find influencersVisibilitySharingInfluenceEngagementTrust

TOOLS RECAPGoogle Analytics - for traffic and site usage dataGoogle Search Console - for website crawlability, indexing, and visibilitySEMRush - for keyword and competition discovery toolBuzz Sumo - to compare your content to other content and find influencersFree Website Score - for an overview of website success and changes in success metricswww.FreeWebsiteScore.com

TIPS FOR SUCCESSWebsites are just like people; they are all unique

TIPS FOR SUCCESSWebsites are just like people; they are all uniqueWhat makes your SEO successful is ultimately defined by you and your company goals

TIPS FOR SUCCESSWebsites are just like people; they are all uniqueWhat makes your SEO successful is ultimately defined by you and your company goalsDifferent objectives requires different priorities when it comes to SEO

TIPS FOR SUCCESSWebsites are just like people; they are all uniqueWhat makes your SEO successful is ultimately defined by you and your company goalsDifferent objectives requires different priorities when it comes to SEOSEO is a game of strategy, just like chess - if you rush it, you often set yourself up for failure

TIPS FOR SUCCESSWebsites are just like people; they are all uniqueWhat makes your SEO successful is ultimately defined by you and your company goalsDifferent objectives requires different priorities when it comes to SEOSEO is a game of strategy, just like chess - if you rush it, you often set yourself up for failureTesting and improving is a necessary constant in SEO

Visit www.Boostability.com/Boost-U for past webinars and to register for our September webinar