Embed Size (px)
Citation preview
HOW DIGITAL TECHNOLOGY DRIVES CREATIVITY?DIGIDAY | PARK CITY
DATA MATURATION CURVE
COLLECTING
THE RIGHT DATA
PREDICTIVE ANALYSIS
REPORTING &
INSIGHTS
HYPOTHESIS TESTING
I ALWAYS WANTED TO BECOME A ROCKSTAR
INSTEAD I BECAME A MOLECULARBIOLOGIST
CHIEF DIGITALOFFICER?
WHAT IS THE ROLE OF
CHIEF DIGITAL & OMNI OFFICER?WHAT IS THE ROLE OF
ACQUISITION DIGITAL EXPERIENCE RETENTION
TECHNOLOGY
DATA SCIENCE
THE MULTICHANNEL CUSTOMER JOURNEY
THE MULTICHANNEL CUSTOMER JOURNEY
DIGITAL TECHNOLOGY
DRIVING CREATIVITY THROUGH
MULTICHANNEL MARKETING AT
SCALE
CONTENT & CREATIVE TESTING
CONTENT & CREATIVE TESTING
DIGITAL TECHNOLOGY
DRIVING CREATIVITY THROUGH
CONTENT TESTING
DRIVING CREATIVITY
THROUGH DATA DRIVEN
DECISIONING
Online Strategy To Offline
CLIENTELING IS TRANSFORMING
STORE ASSOCIATES INTO
CUSTOMER SERVICE REPS
