1.

shape, size physical structure

example

2.

basic function.

company

feature fatigue.

Features

3.

Individual customers.

Flexible

mass customization.

4.

low

average

high

superior

performance quality

time.

5.

example

6.

example

7.

example

8.

operating life

Technological

Obsolescence.

9.

look

Feel.

Aesthetics

A designer is a planner with aesthetic sense.

- Bruno murani

Form Features

Customization Performance

Conformance ReliabilityStyle

Durability Reparability