HOW A STRANGER BECOMES A QUALIFIED LEAD

THE INBOUND MARKETING WAY

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QUICK INBOUND MARKETING FACTS

Inbound marketing leads cost 62% less than traditional

marketing

B2B companies see an increase of leads by 26.8% a month

B2C companies see an increase of leads by 30.4% a month

The prospect performs a search on Google for a research based question, for example “How to reduce the time for a data backup”

Step 1:

Your blog post “The #1 Way to Reduce the Size of Your Data Backup” pops up in the Google search results

Step 2:

The prospect clicks your link and reads your blog post and finds it very helpful.

Step 3:

After reading your blog post the prospect sees a call to action (think of a call to action as a little advert).

Step 4:

Since this call to action is very relevant to what the prospect is looking for they click the call to action

Step 5:

The prospect is taken to what is called a landing page, a landing page is a page that is laser targeted to one particular offer and talks about the benefits of downloading the free guide on efficient enterprise data backups. This page also includes a form where the prospect needs to enter their name and email address.

Step 6:

The prospect is now known to you and is classed as an information qualified lead.

Step 7:

Read the full guide to understanding Inbound MarketingHere: http://bit.ly/1fQis8q

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