Programmatic CultureStefan Havik @ Digiday Europe

Share views1

2

3

4

Engage people

Make it happen

Look ahead

1. Share views

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“Programmatic is the gluten of advertising.”

Jimmy Kimmel

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Demystifying the ecosystem

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Number crunching

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0

5E+09

1E+10

1.5E+10

2E+10

2.5E+10

Volume (sold impressions)

Sanoma Volume

Market volume

50/50R

ON

Tra

nsp

are

nt

Manual

Billboard eCPM

2. Engage People

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Changing perception

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No Piping, No Poetry.

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Let’s make advertising sexy

again!

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3. Make it happen

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What about this guy?

Hire a bad cop

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No silos

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4. Look ahead

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Programmatic DNA

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Value chain

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Publisher revenue

SSP’s, DSP’s, DMP’s,

Technology providers,

Data providers, tradings

desks….

Agency fee

Know your competition

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Share views1

2

3

4

Engage people

Make it happen

Look ahead

Questions? @StefanHavik or

stefan.havik@sanoma.com